How-to Guide to Writing Good Design OKRs with Example Objectives and Key Results
When getting started with Design OKRs - Objectives and Key Results - the common questions we get at Weekdone are:
How to write good Design OKRs?
Can you give me examples of good Design OKRs?
What should I put in my Design OKRs?
To answer these questions we created this database of example Design OKRs so you can get started and write your own company, department, team, or personal OKRs.
Redesign and launch our new landing page
Test existing landing page and sub-pages on external users for understanding issues
Conduct stakeholder interviews with 10 people from sales and marketing
Design new version of our site structure, navigation and all pages
User-test page prototypes on 12 people
With development and marketing, launch by November 1st
Increase visitor to % sign-up ratio from 9% to 15%
Support marketing and sales with design deliverables
12 infographic and slide sets
1 special campaign marketing minisite
10 product & support PDF documents
2 PDF e-books, white papers or case studies
Promote our design team as the best place to work
Apply for 5 external design competitions
Publish 2 open source design and UI/UX freebies
Conduct 3 monthly designer meetups at our office
Become a strongly design driven company
Establish a set of live brand and design guides and assets, as PDF and online
Set budget for design software, online presence accounts (like Dribbble), and premium resources that make no sense to create ourselves (mockup templates, wireframe kits, stock photos and illustrations)
"Some of these OKR examples for design were our actual company objectives for the last quarter.
Writing them down, and tracking their progres was definitely one of the things which made Weekdone great again.
I hope they will help you and your team set and reach new goals in 2017."
If you have any good goals that every designer should have, write to me and I'll add them here.
Veli-Johan Veromann Design director @ Weekdone
"Where do I want to go?"
C Clearly understandable
"How do I get there?"
L Limited to numbers
OKR Best Practices
3-4 Objectives max per level (e.g. per person)
3-5 Key Results max per Objective
Write for other people: they must clearly understand your goals