Design OKR Examples

How-to Guide to Writing Good Design OKRs with
Example Objectives and Key Results

When getting started with Design OKRs - Objectives and Key Results -
the common questions we get at Weekdone are:

  1. How to write good Design OKRs?
  2. Can you give me examples of good Design OKRs?
  3. What should I put in my Design OKRs?

To answer these questions we created this database of example Design OKRs so you
can get started and write your own company, department, team, or personal OKRs.

Redesign and launch our new landing page
  • Test existing landing page and sub-pages on external users for understanding issues
  • Conduct stakeholder interviews with 10 people from sales and marketing
  • Design new version of our site structure, navigation and all pages
  • User-test page prototypes on 12 people
  • With development and marketing, launch by November 1st
  • Increase visitor to % sign-up ratio from 9% to 15%
Support marketing and sales with design deliverables
  • 12 infographic and slide sets
  • 1 special campaign marketing minisite
  • 10 product & support PDF documents
  • 2 PDF e-books, white papers or case studies
Promote our design team as the best place to work
  • Apply for 5 external design competitions
  • Publish 2 open source design and UI/UX freebies
  • Conduct 3 monthly designer meetups at our office
Become a strongly design driven company
  • Establish a set of live brand and design guides and assets, as PDF and online
  • Set budget for design software, online presence accounts (like Dribbble), and premium resources that make no sense to create ourselves (mockup templates, wireframe kits, stock photos and illustrations)
  • Run at least 1 Google Sprint http://www.gv.com/sprint/

"Some of these OKR examples for design were our actual company objectives for the last quarter.
Writing them down, and tracking their progres was definitely one of the things which made Weekdone great again.
I hope they will help you and your team set and reach new goals in 2017."

If you have any good goals that every designer should have, write to me and I'll add them here.

Veli-Johan Veromann
Design director @ Weekdone

Objectives
"Where do I want to go?"
  • O Objective
  • B Bracing
  • J Judicious
  • E Exact
  • C Clearly understandable
  • T Tangible
Key Results
"How do I get there?"
  • R Reachable
  • E Exponent
  • S Significant
  • U Undestandable
  • L Limited to numbers
  • T Trackable
OKR Best Practices

In case you need an OKR software tool, sign up to Weekdone for free. Feel free to e-mail us at Weekdone in case you need feedback and help with your OKRs: hello@weekdone.com.