- Find a product-market fit for the Ideal Customer Profile (ICP)
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- Conduct 15 problem interviews with buyers that match our ICP interviews 150
- Get internal feedback score of 10/10 from the sales teamscore 100
- Get usability score above 8/10 on UX mockups from 15 existing customersscore 80
- Test top 5 ideas that come from the interviews ideas 50