Find a product-market fit for the Ideal Customer Profile (ICP)
  • Conduct 15 problem interviews with buyers that match our ICP interviews 150
  • Get internal feedback score of 10/10 from the sales teamscore 100
  • Get usability score above 8/10 on UX mockups from 15 existing customersscore 80
  • Test top 5 ideas that come from the interviews ideas 50