Increase the user base with PR and affiliate marketing

• Get 5 education journalists to interview CEO for an exclusive piecejournalists 50
• Get 5 mentions by bloggers in the relevant media mentions 50
• Get 10 thought leaders to agree to speak about the brand during their events thought leaders 100
• Increase signup through referral links from thought leaders from 5 to 200signups 2005
• Get an overall of 5000 new sign ups from PR activities signups 50000