Marketing OKRs

Strategic Marketing OKR examples

Become a thought leader in the industry and increase the visibility of our expertise

• Increase the number of articles with reader-highlighted quotes on Medium from 2 to 200articles 2002
• Achieve 10,000 views of the recorded webinarsviews 100000
• Increase the number of mentions on Twitter from 300 to 600 mentions 600300

Improve our presence on relevant review websites, forums and groups to nurture leads

• Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average)mentions 60003000
• Increase the number of published reviews from 10 to 50 on Capterrareviews 5010
• Achieve 60+ demo requests from discussion forums & groupsdemo requests 600

Identify and test new marketing channels to generate more MQLs

• Generate 100 MQLs from the LinkedIn adsMQLs 1000
• Generate 100 MQLs after conducting webinarsMQLs 1000
• Generate 100 MQLs by publishing guest blogs on the quality websites MQLs 1000

PR/Brand Marketing OKR examples

Establish a strong brand presence in the new city to put our name next to the biggest local competitors

• Get 5 earned placements in mainstream mediaplacements 50
• Collaborate with industry influencers that drive pre-orders worth $100,000$ 100.0000
• Achieve 5000 mentions on social media of our brand name next to the biggest local competitorsmentions 5000100

Increase our brand awareness by the end of Q1

• Have 30 media meetingsmeetings 300
• Have 15 calls/meetings with key industry influencerscalls 150
• Secure 2 speaking spots at the Annual Industry conferencespots 20

Maximize our product-led growth

• Increase self-onboarded users during the first week from 100 to 300users 300100
• Increase the number of free self-signups upgraded to the paid plan from 50 to 100self-signups 10050
• Increase the numbers of new users invited via product from 100 to 200new users 200100

Inbound Marketing OKR examples

Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs)

• Increase email marketing MQLs from 100 to 150MQLs 1500
• Increase AdWords MQLs from 70 to 100MQLs 1000
• Increase organic search MQLs from 45 to 50MQLs 500

Implement gated content for lead generation and capture more MQLs

• Generate 2000 new leads from landing pages with gated contentnew leads 20000
• Collect 200 new leads’ emails via download forms on the gated contentemails 2000
• Achieve 100 MQLs out of those who downloaded gated contentMQLs 1000

Increase the number of marketing-qualified leads (MQLs)

• Increase MQLs generated from the webinars from 20 to 50MQLs 5020
• Increase the views of the welcome-intent popups on the home page from 1000 to 3000views 30001000
• Increase ebook downloads from 100 to 300downloads 300100

Optimize core pages for visitor-to-sign-up conversions

• row website main page visitors conversion by 7% % 70
• Improve conversions on landing pages by 10%% 100
• Improve page performance score from 35 to 90+score 9035

Outbound Marketing OKR Examples

Revamp our approach to promoting virtual events to improve outbound marketing performance

• 50+ qualified leads from webinarsleads 500
• 200+ prospects from conferences, exhibitions and networking eventsprospects 2000
• 100+ qualified leads from outreach campaignleads 1000

Partner Marketing OKR examples

Improve community management to encourage positive word-of-mouth

• Increase the # of referrals from clients 2% to 15%% 150
• Grow the newsletter contact base from 1000 to 4000 readersreaders 40001000
• Increase the number of signups from the testimonials page from 200 to 500 signups 500200

Create a community for our partners/resellers

• Create a community forum and get 30 partners to joinmembers 300
• Partners engage with community forum and post 180 Q&A threadsQ&A threads 1800
• Do a 5-city Lunch & Learn event with 80% of attendanceattendance % 800

Encourage more users to refer our product

• Increase the number of customers who invite at least 3 more users through referral links from 2% to 10% % 102
• Complete and publish 4 new customer case studies from top tier clientsstudies 40
• Obtain 15 referrals per month (45 total) from prospects in the pipelinerefferals 450

Email Marketing OKR Examples

Get more signups to the free trial via the monthly newsletter

• Increase open rate of the monthly newsletter from 20% to 30%% 3020
• Increase click-through rate (CTR) in the monthly newsletter from 5% to 15%% 155
• Increase the numbers of signups from the ‘email’ source from 100 to 200signups 200100

Successfully implement the weekly newsletter

• Finalize 12 topic areas for the announcement bannerstopics 120
• Get 100 new subscriberssubscribers 1000
• Achieve the CTR to above industry average of 3.5%% 3.50

Content Marketing OKR examples

Activate user-testing of our content

• Talk to 10 external editors to receive feedback on our articles and infographicscalls 100
• Conduct 30 face to face content testing and interview sessions with userssessions 300
• Organize an online survey to rate our various content (min 600 answers)answers 6000

Improve our blog execution

• Publish new blog posts to drive 3500 unique visitorsunique visitors 35000
• Increase readers who open 2 or more blog articles from 100 to 200readers 200100
• Increase Medium subscribers from 3000 to 5000subscribers 50003000

Improve our content distribution via forums and communities

• Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebookcommunities 200
• Prepare 40 post templates to distribute our blog articles in the comments sectiontemplates 400
• Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communitiesnew visitors 80005000

PPC Marketing OKR examples

Improve our Google Ads campaigns on the UK market

• Run 10 Google Ads campaigns for 10 different target groups in the UKcampaigns 100
• Increase paid new visitors in the UK from 1000 to 2500 per monthnew visitors 250001000
• Increase CTR of ads from 1% to 2%% 21

Improve paid acquisition effectiveness via Facebook Ads

• Reduce the lead cost from $5 to $2$ 25
• Test 10 new Facebook ad sets and measure impactad sets 100
• Increase ROAS from 2:1 ($2 revenue to $1 ad spend) to 4:1ratio 42

Social Media Marketing (SMM) OKR examples

Increase community engagement on our social media pages

• Increase the number of posts with 30+ comments from 2 to 30posts 302
• Convert 60% of new leads coming from influencers % 600
• Increase average Instagram Stories views from 5,000 to 10,000 on averageviews 100005000