Reposition brand as an innovative thought leader in the industry
  • Increase website traffic by 30% from 3 PR releases every quarter% 300
  • Track 5 messages per release and increase message pull-through rates by 25%% 250
  • Develop and publish 2 thought leadership assets in the quarterthought-leadership assets 20
Launch a new PR campaign for [specific target audience]
  • Obtain and publish 5 media placements in the quartermedia placements 50
  • Achieve 20% clickthrough rate for email campaigns linked to the PR launch% CTR 200
  • Increase website traffic from the launch by 10% in the first month% 100
Increase brand awareness
  • Conduct 10 meetings with key thought leaders in the quartermeetings 100
  • Identify 3 and sponsor at least 1 relevant industry event event 10
  • Secure 2 speaking spots in a industry-related eventspeaking spots 20
Strengthen relationships with research consulting companies like Gartner and Forrester
  • Schedule at least 3 briefings with Analyst Relations Advisors by the end of the quarterbriefings 30
  • Submit at least 2 applications to be featured in third-party analyst reportsapplications 20
  • Identify and feature 3 analysts in a webinar or podcastfeatures 30
Get our users to invite team members to their accounts faster
  • Increase the number of admins who invite 3 team members in the first week from 5% to 10%% 105
  • Increase the number of admin who setup SSO as their preferred login method % 205
  • Increase the number of views of the "getting started" page from 30% to 60% of new admins % 6030

Product Marketing OKR examples

Improve the way we communicate product changes to our customers
  • Put together and send out 3 product newsletters to customersnewsletters 30
  • Write 6 blog articles on new product featuresarticles 60
  • Achieve 5% click-through-rate on the newsletter% 50

Digital Marketing OKR Examples

Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs)
  • Increase email marketing MQLs from 100 to 150MQLs 1500
  • Increase AdWords MQLs from 70 to 100MQLs 1000
  • Increase organic search MQLs from 45 to 50MQLs 500

Strategic Marketing OKR examples

Become a thought leader in the industry and increase the visibility of our expertise
  • Increase the number of articles with reader-highlighted quotes on Medium from 2 to 200articles 2002
  • Achieve 10,000 views of the recorded webinarsviews 100000
  • Increase the number of mentions on Twitter from 300 to 600 mentions 600300
Improve our presence on relevant review websites, forums and groups to nurture leads
  • Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average)mentions 60003000
  • Increase the number of published reviews from 10 to 50 on Capterrareviews 5010
  • Achieve 60+ demo requests from discussion forums & groupsdemo requests 600
Gather customer feedback on product changes
  • Conduct 12 in-depth interviews with existing customersinterviews 120
  • Listen in on 36 sales callscalls 360
  • Get 1000 surveys responses on customer satisfaction surveyresponses 10000
Increase the user base with PR and affiliate marketing
  • Get 5 education journalists to interview CEO for an exclusive piecejournalists 50
  • Get 5 mentions by bloggers in the relevant media mentions 50
  • Get 10 thought leaders to agree to speak about the brand during their events thought leaders 100
  • Increase signup through referral links from thought leaders from 5 to 200signups 2005
  • Get an overall of 5000 new sign ups from PR activities signups 50000
Optimize core pages for visitor-to-sign-up conversions
  • Grow website main page visitors conversion by 7% % 70
  • Improve conversions on landing pages by 10%% 100
  • Improve page performance score from 35 to 90+score 9035
Identify and test new marketing channels to generate more MQLs
  • Generate 100 MQLs from the LinkedIn adsMQLs 1000
  • Generate 100 MQLs after conducting webinarsMQLs 1000
  • Generate 100 MQLs by publishing guest blogs on the quality websites MQLs 1000
Make the user experience so exciting that customers wouldn’t stop talking about
  • Increase mentions on Twitter to 1000mentions 10000
  • Add 3 new features to the game based on customers' needsfeatures 30
  • Add 5 clickable testimonials with high credibilitytestimonials 50
Simplify and clarify our messaging and overall presentation to make our product more appealing to startups
  • 25 on-site user-testing sessions to understand early-stage product misunderstandingssessions 250
  • Test 10 of our recent infographics and slide decks for customer understandinginfographics 100
  • Get 1000 answers to an online user survey sent to all last quarter's signupsanswers 10000
Increase the number of marketing-qualified leads (MQLs)
  • Increase MQLs generated from the webinars from 20 to 50MQLs 5020
  • Increase the views of the welcome-intent popups on the home page from 1000 to 3000views 30001000
  • Increase ebook downloads from 100 to 300downloads 300100

PR/Brand Marketing OKR examples

Establish a strong brand presence in the new city to put our name next to the biggest local competitors
  • Get 5 earned placements in mainstream mediaplacements 50
  • Collaborate with industry influencers that drive pre-orders worth $100,000$ 100.0000
  • Achieve 5000 mentions on social media of our brand name next to the biggest local competitorsmentions 5000100
Find our product/market fit
  • Achieve 100 pre-orders of the product pre-orders 1000
  • Conduct 50 interviews with potential customers and document learnings interviews 500
  • Determine jobs-to-be-done for 5 customer segments segments 50
Increase our brand awareness by the end of Q1
  • Have 30 media meetingsmeetings 300
  • Have 15 calls/meetings with key industry influencerscalls 150
  • Secure 2 speaking spots at the Annual Industry conferencespots 20
Implement gated content for lead generation and capture more MQLs
  • Generate 2000 new leads from landing pages with gated contentnew leads 20000
  • Collect 200 new leads’ emails via download forms on the gated contentemails 2000
  • Achieve 100 MQLs out of those who downloaded gated contentMQLs 1000
Go viral on Twitter to draw attention to our brand
  • Grow followers from 1000 to 10,000followers 100001000
  • Increase engagement (retweets, mentions, likes) from 4% to 20% % 204
  • Run 20 experiments with viral content experiments 200
  • Interview 100 customers and come up with 10 ideas for contentideas 100
Discover our “Aha” moment
  • Receive survey responses from 30% of churned users% 300
  • 80% of new users adopt at least 2 key features% 800
  • Improve Day 5 retention rate from 20% to 40%% 4020
Maximize our product-led growth
  • Increase self-onboarded users during the first week from 100 to 300users 300100
  • Increase the number of free self-signups upgraded to the paid plan from 50 to 100self-signups 10050
  • Increase the numbers of new users invited via product from 100 to 200new users 200100
Create new and improved pricing for our product
  • Increase Close - Win rate from 5% to 15%% 155
  • Decrease our sales cycle from 4 weeks to 2 weeksweeks 24
  • Improve our user retention from 30% to 45%% 4530

Outbound Marketing OKR Examples

Revamp our approach to promoting virtual events to improve outbound marketing performance
  • 50+ qualified leads from webinarsleads 500
  • 200+ prospects from conferences, exhibitions and networking eventsprospects 2000
  • 100+ qualified leads from outreach campaignleads 1000

Partner Marketing OKR examples

Improve community management to encourage positive word-of-mouth
  • Increase the # of referrals from clients 2% to 15%% 150
  • Grow the newsletter contact base from 1000 to 4000 readersreaders 40001000
  • Increase the number of signups from the testimonials page from 200 to 500 signups 500200
Create a community for our partners/resellers
  • Create a community forum and get 30 partners to joinmembers 300
  • Partners engage with community forum and post 180 Q&A threadsQ&A threads 1800
  • Do a 5-city Lunch & Learn event with 80% of attendanceattendance % 800
Encourage more users to refer our product
  • Increase the number of customers who invite at least 3 more users through referral links from 2% to 10% % 102
  • Complete and publish 4 new customer case studies from top tier clientsstudies 40
  • Obtain 15 referrals per month (45 total) from prospects in the pipelinerefferals 450

Email Marketing OKR Examples

Get more signups to the free trial via the monthly newsletter
  • Increase open rate of the monthly newsletter from 20% to 30%% 3020
  • Increase click-through rate (CTR) in the monthly newsletter from 5% to 15%% 155
  • Increase the numbers of signups from the ‘email’ source from 100 to 200signups 200100
Successfully implement the weekly newsletter
  • Finalize 12 topic areas for the announcement bannerstopics 120
  • Get 100 new subscriberssubscribers 1000
  • Achieve the CTR to above industry average of 3.5%% 3.50

Content Marketing OKR examples

Activate user-testing of our content
  • Talk to 10 external editors to receive feedback on our articles and infographicscalls 100
  • Conduct 30 face to face content testing and interview sessions with userssessions 300
  • Organize an online survey to rate our various content (min 600 answers)answers 6000
Improve our blog execution
  • Publish new blog posts to drive 3500 unique visitorsunique visitors 35000
  • Increase readers who open 2 or more blog articles from 100 to 200readers 200100
  • Increase Medium subscribers from 3000 to 5000subscribers 50003000
Improve our content distribution via forums and communities
  • Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebookcommunities 200
  • Prepare 40 post templates to distribute our blog articles in the comments sectiontemplates 400
  • Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communitiesnew visitors 80005000

SEO OKR examples

Improve our on page SEO
  • At least 90% of our website pages load in 3 seconds or less% 9030
  • Increase our Ahrefs health score from 61 to 100health score 10061
  • 100% of our pages have proper title and meta descriptions% 10050
Improve the SEO of our cornerstone content
  • 10 cornerstone content articles has 5 or more backlinksarticles 100
  • Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+guest blog posts 100
  • 15 cornerstone content articles has at least 10 internal linksarticles 150
  • 100% of our cornerstone content loads in 3 seconds or less% 1000
Improve our SEO
  • Get 10 new inbound links from relevant websites with DA 50+links 100
  • Improve our website loading speed by 50%% 500
  • Increase organic traffic from 30000 to 40000organic traffic 400000

PPC Marketing OKR examples

Improve our Google Ads campaigns on the UK market
  • Run 10 Google Ads campaigns for 10 different target groups in the UKcampaigns 100
  • Increase paid new visitors in the UK from 1000 to 2500 per monthnew visitors 250001000
  • Increase CTR of ads from 1% to 2%% 21
Improve paid acquisition effectiveness via Facebook Ads
  • Reduce the lead cost from $5 to $2$ 25
  • Test 10 new Facebook ad sets and measure impactad sets 100
  • Increase ROAS from 2:1 ($2 revenue to $1 ad spend) to 4:1ratio 42

Social Media Marketing (SMM) OKR examples

Increase community engagement on our social media pages
  • Increase the number of posts with 30+ comments from 2 to 30posts 302
  • Convert 60% of new leads coming from influencers % 600
  • Increase average Instagram Stories views from 5,000 to 10,000 on averageviews 100005000

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