Marketing OKR Examples

How-to Guide to Writing Good Marketing OKRs with
Example Objectives and Key Results

When getting started with Marketing OKRs - Objectives and Key Results -
the common questions we get at Weekdone are:

  1. How to write good Marketing OKRs?
  2. Can you give me examples of good Marketing OKRs?
  3. What should I put in my Marketing OKRs?

To answer these questions we created this database of example Marketing OKRs so you
can get started and write your own company, department, team, or personal OKRs.

Try Weekdone as your OKR solution

Simplify & clarify our product, messaging, presentation of things we do
  • 25 on-site user-testing sessions to understand key product misunderstandings
  • 10 tests of our recent infographics and slide decks for customer understanding
  • Get 1000 answers to an online user survey sent to all last quarter's signups
  • Conduct a team hackathon to create and publish full portfolio of product materials
  • Present an action plan for next quarter's messaging improvements
Achieve record metrics in all areas of marketing
  • 170000 website visitors
  • 23000 signups
  • 7500 trials
  • 3500 new paid customers
  • Maximum paid user acquisition cost of $25
Successfully implement the weekly newsletter
  • Finalize the content strategy, key messages and topic structure for next 6 months
  • Grow subscriber base at least 5% per week, getting to 50000 readers
  • Increase the CTR% to above industry average 3.5%
Activate user-testing of our content
  • Talk to 10 external editors to receive feedback on our articles and infographics
  • Conduct 21 face to face content testing & interview sessions with users
  • Organize an online survey with min 100 answers to rate our various content
Improve our content and its distribution
  • Implement 12 new channels/mediums where to post old or new content
  • Get 60 marketing takeaways from reading 1h of marketing materials a day
  • 1 test from a product review site for paid promotion
Understand our customers and analyze their behavior
  • Conduct 12 online client surveys and analyze the results
  • Map our customer journey to understand what influences their buying decision.
  • Map and analyze all of our current marketing channels and give at least 10 recommendations to improve them.

Head of Marketing OKR Examples

Simplify and clarify our product, messaging, and overall presentation
  • 25 on-site user-testing sessions to understand key product misunderstandings
  • Test 10 of our recent infographics and slide decks for customer understanding
  • Get 1000 answers to an online user survey sent to all last quarter's signups
  • Conduct a team hackathon to create and publish full portfolio of product materials
  • Present an action plan for next quarter's messaging improvements
Achieve record metrics in all areas of marketing
  • 170,000 website visitors
  • 23,000 signups
  • 7,500 trials
  • 3,500 new paid customers
  • Maximum paid user acquisition cost of $25
Improve brand presence
  • Get 5 earned placements in mainstream media
  • Collaborate with 3 industry influencers on high-profile campaigns
  • Boost brand recognition by 50%
  • Growing social media following by 100%

Marketing Manager OKR Examples

Understand our customers and analyze their behavior
  • Conduct 12 online client surveys and analyze the results
  • Map our customer journey to understand what influences their buying decision
  • Map and analyze all of our current marketing channels and give at least 10 recommendations on how to improve them
Optimize marketing funnel for more marketing-qualified leads
  • Develop 3 inbound campaigns
  • Test 6 lead capture ideas
  • Grow email signup rates by 50%
Improve outbound marketing performance
  • 50+ qualified leads from webinars
  • 200+ prospects from conferences, exhibitions and networking events
  • 100+ qualified leads from outreach campaign

Content Marketer OKR Examples

Successfully implement the weekly newsletter
  • Finalize the content strategy, key messages, and topic structure for the next 6 months
  • Grow subscriber base at least 5% per week, getting to 50,000 readers
  • Increase the CTR% to above industry average 3.5%
Improve our content and its distribution
  • Implement 12 new channels/mediums to post old or new content
  • Get 60 marketing takeaways from reading 1h of marketing materials a day
  • Test 1 product review site for paid promotion
Activate user-testing of our content
  • Talk to 10 external editors to receive feedback on our articles and infographics
  • Conduct 21 face to face content testing and interview sessions with users
  • Organize an online survey to rate our various content (min 100 answers

Product Marketer OKR Examples

Keep our customers up to date with product updates
  • Put together and send out 3 product newsletters to customers
  • Write 6 blog articles on new product features
  • Review product help materials once a quarter
Gather customer feedback on product changes
  • Conduct 12 in-depth interviews with existing customers
  • Listen in to 36 sales calls
  • Conduct 3 surveys on customer satisfaction with at least 1000 customers

Need a simple online tool for OKRs? Try Weekdone

Objectives
"Where do I want to go?"
  • O Objective
  • B Bracing
  • J Judicious
  • E Exact
  • C Clearly understandable
  • T Tangible
Key Results
"How do I get there?"
  • R Reachable
  • E Exponent
  • S Significant
  • U Understandable
  • L Limited to numbers
  • T Trackable
OKR Best Practices

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