Marketing OKRs

Marketing always wants more quality leads. But how you are going to get them is the tricky part.

Let’s introduce you to OKRs, a collaborative goal-setting tool, used by marketing teams and other departments to set challenging, ambitious goals with measurable results.

Whether you want to level up your ad game or focus on SEO improvements, marketing OKRs help you track progress, create alignment, and encourage engagement around measurable goals.

Discover the marketing OKR examples below to get ideas around how your team could improve marketing performance:

Try Weekdone as your OKR solution

Strategic Marketing OKR examples

Become a thought leader in the industry and increase the visibility of our expertise

Increase the number of articles with reader-highlighted quotes on Medium from 2 to 200articles 2002
Achieve 10,000 views of the recorded webinarsviews 100000
Increase the number of mentions on Twitter from 300 to 600 mentions 600300

Improve our presence on relevant review websites, forums and groups to nurture leads

Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average)mentions 60003000
Increase the number of published reviews from 10 to 50 on Capterrareviews 5010
Achieve 60+ demo requests from discussion forums & groupsdemo requests 600

Identify and test new marketing channels to generate more MQLs

Generate 100 MQLs from the LinkedIn adsMQLs 1000
Generate 100 MQLs after conducting webinarsMQLs 1000
Generate 100 MQLs by publishing guest blogs on the quality websites MQLs 1000

PR/Brand Marketing OKR examples

Establish a strong brand presence in the new city to put our name next to the biggest local competitors

Get 5 earned placements in mainstream mediaplacements 50
Collaborate with industry influencers that drive pre-orders worth $100,000$ 100.0000
Achieve 5000 mentions on social media of our brand name next to the biggest local competitorsmentions 5000100

Increase our brand awareness by the end of Q1

Have 30 media meetingsmeetings 300
Have 15 calls/meetings with key industry influencerscalls 150
Secure 2 speaking spots at the Annual Industry conferencespots 20

Product Marketing OKR examples

Improve the way we communicate product changes to our customers

Put together and send out 3 product newsletters to customersnewsletters 30
Write 6 blog articles on new product featuresarticles 60
Achieve 5% click-through-rate on the newsletter% 50

Gather customer feedback on product changes

Conduct 12 in-depth interviews with existing customersinterviews 120
Listen in on 36 sales callscalls 360
Get 1000 surveys responses on customer satisfaction surveyresponses 10000

Simplify and clarify our messaging and overall presentation to make our product more appealing to startups

25 on-site user-testing sessions to understand early-stage product misunderstandingssessions 250
Test 10 of our recent infographics and slide decks for customer understandinginfographics 100
Get 1000 answers to an online user survey sent to all last quarter's signupsanswers 10000

Maximize our product-led growth

Increase self-onboarded users during the first week from 100 to 300users 300100
Increase the number of free self-signups upgraded to the paid plan from 50 to 100self-signups 10050
Increase the numbers of new users invited via product from 100 to 200new users 200100

Inbound Marketing OKR examples

Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs)

Increase email marketing MQLs from 100 to 150MQLs 1500
Increase AdWords MQLs from 70 to 100MQLs 1000
Increase organic search MQLs from 45 to 50MQLs 500

Implement gated content for lead generation and capture more MQLs

Generate 2000 new leads from landing pages with gated contentnew leads 20000
Collect 200 new leads’ emails via download forms on the gated contentemails 2000
Achieve 100 MQLs out of those who downloaded gated contentMQLs 1000

Increase the number of marketing-qualified leads (MQLs)

Increase MQLs generated from the webinars from 20 to 50MQLs 5020
Increase the views of the welcome-intent popups on the home page from 1000 to 3000views 30001000
Increase ebook downloads from 100 to 300downloads 300100

Optimize core pages for visitor-to-sign-up conversions

row website main page visitors conversion by 7% % 70
Improve conversions on landing pages by 10%% 100
Improve page performance score from 35 to 90+score 9035

Outbound Marketing OKR Examples

Revamp our approach to promoting virtual events to improve outbound marketing performance

50+ qualified leads from webinarsleads 500
200+ prospects from conferences, exhibitions and networking eventsprospects 2000
100+ qualified leads from outreach campaignleads 1000

Partner Marketing OKR examples

Improve community management to encourage positive word-of-mouth

Increase the # of referrals from clients 2% to 15%% 150
Grow the newsletter contact base from 1000 to 4000 readersreaders 40001000
Increase the number of signups from the testimonials page from 200 to 500 signups 500200

Create a community for our partners/resellers

Create a community forum and get 30 partners to joinmembers 300
Partners engage with community forum and post 180 Q&A threadsQ&A threads 1800
Do a 5-city Lunch & Learn event with 80% of attendanceattendance % 800

Encourage more users to refer our product

Increase the number of customers who invite at least 3 more users through referral links from 2% to 10% % 102
Complete and publish 4 new customer case studies from top tier clientsstudies 40
Obtain 15 referrals per month (45 total) from prospects in the pipelinerefferals 450

Email Marketing OKR Examples

Get more signups to the free trial via the monthly newsletter

Increase open rate of the monthly newsletter from 20% to 30%% 3020
Increase click-through rate (CTR) in the monthly newsletter from 5% to 15%% 155
Increase the numbers of signups from the ‘email’ source from 100 to 200signups 200100

Successfully implement the weekly newsletter

Finalize 12 topic areas for the announcement bannerstopics 120
Get 100 new subscriberssubscribers 1000
Achieve the CTR to above industry average of 3.5%% 3.50

Content Marketing OKR examples

Activate user-testing of our content

Talk to 10 external editors to receive feedback on our articles and infographicscalls 100
Conduct 30 face to face content testing and interview sessions with userssessions 300
Organize an online survey to rate our various content (min 600 answers)answers 6000

Improve our blog execution

Publish new blog posts to drive 3500 unique visitorsunique visitors 35000
Increase readers who open 2 or more blog articles from 100 to 200readers 200100
Increase Medium subscribers from 3000 to 5000subscribers 50003000

Improve our content distribution via forums and communities

Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebookcommunities 200
Prepare 40 post templates to distribute our blog articles in the comments sectiontemplates 400
Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communitiesnew visitors 80005000

SEO OKR examples

Improve our on page SEO

At least 90% of our website pages load in 3 seconds or less% 9030
Increase our Ahrefs health score from 61 to 100health score 10061
100% of our pages have proper title and meta descriptions% 10050

Improve the SEO of our cornerstone content

10 cornerstone content articles has 5 or more backlinksarticles 100
Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+guest blog posts 100
15 cornerstone content articles has at least 10 internal linksarticles 150
100% of our cornerstone content loads in 3 seconds or less% 1000

Improve our SEO

Get 10 new inbound links from relevant websites with DA 50+links 100
Improve our website loading speed by 50%% 500
Increase organic traffic from 30000 to 40000organic traffic 400000

PPC Marketing OKR examples

Improve our Google Ads campaigns on the UK market

Run 10 Google Ads campaigns for 10 different target groups in the UKcampaigns 100
Increase paid new visitors in the UK from 1000 to 2500 per monthnew visitors 250001000
Increase CTR of ads from 1% to 2%% 21

Improve paid acquisition effectiveness via Facebook Ads

Reduce the lead cost from $5 to $2$ 25
Test 10 new Facebook ad sets and measure impactad sets 100
Increase ROAS from 2:1 ($2 revenue to $1 ad spend) to 4:1ratio 42

Increase community engagement on our social media pages

Increase the number of posts with 30+ comments from 2 to 30posts 302
Convert 60% of new leads coming from influencers % 600
Increase average Instagram Stories views from 5,000 to 10,000 on averageviews 100005000

Need a simple online tool for OKRs?
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