Strategic Marketing OKR examples
- Become a thought leader in the industry and increase the visibility of our expertise
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- Increase the number of articles with reader-highlighted quotes on Medium from 2 to 200articles 2002
- Achieve 10,000 views of the recorded webinarsviews 100000
- Increase the number of mentions on Twitter from 300 to 600 mentions 600300
- Improve our presence on relevant review websites, forums and groups to nurture leads
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- Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average)mentions 60003000
- Increase the number of published reviews from 10 to 50 on Capterrareviews 5010
- Achieve 60+ demo requests from discussion forums & groupsdemo requests 600
- Identify and test new marketing channels to generate more MQLs
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- Generate 100 MQLs from the LinkedIn adsMQLs 1000
- Generate 100 MQLs after conducting webinarsMQLs 1000
- Generate 100 MQLs by publishing guest blogs on the quality websites MQLs 1000
PR/Brand Marketing OKR examples
- Establish a strong brand presence in the new city to put our name next to the biggest local competitors
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- Get 5 earned placements in mainstream mediaplacements 50
- Collaborate with industry influencers that drive pre-orders worth $100,000$ 100.0000
- Achieve 5000 mentions on social media of our brand name next to the biggest local competitorsmentions 5000100
- Increase our brand awareness by the end of Q1
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- Have 30 media meetingsmeetings 300
- Have 15 calls/meetings with key industry influencerscalls 150
- Secure 2 speaking spots at the Annual Industry conferencespots 20
Product Marketing OKR examples
- Improve the way we communicate product changes to our customers
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- Put together and send out 3 product newsletters to customersnewsletters 30
- Write 6 blog articles on new product featuresarticles 60
- Achieve 5% click-through-rate on the newsletter% 50
- Gather customer feedback on product changes
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- Conduct 12 in-depth interviews with existing customersinterviews 120
- Listen in on 36 sales callscalls 360
- Get 1000 surveys responses on customer satisfaction surveyresponses 10000
- Simplify and clarify our messaging and overall presentation to make our product more appealing to startups
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- 25 on-site user-testing sessions to understand early-stage product misunderstandingssessions 250
- Test 10 of our recent infographics and slide decks for customer understandinginfographics 100
- Get 1000 answers to an online user survey sent to all last quarter's signupsanswers 10000
- Maximize our product-led growth
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- Increase self-onboarded users during the first week from 100 to 300users 300100
- Increase the number of free self-signups upgraded to the paid plan from 50 to 100self-signups 10050
- Increase the numbers of new users invited via product from 100 to 200new users 200100
Inbound Marketing OKR examples
- Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs)
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- Increase email marketing MQLs from 100 to 150MQLs 1500
- Increase AdWords MQLs from 70 to 100MQLs 1000
- Increase organic search MQLs from 45 to 50MQLs 500
- Implement gated content for lead generation and capture more MQLs
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- Generate 2000 new leads from landing pages with gated contentnew leads 20000
- Collect 200 new leads’ emails via download forms on the gated contentemails 2000
- Achieve 100 MQLs out of those who downloaded gated contentMQLs 1000
- Increase the number of marketing-qualified leads (MQLs)
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- Increase MQLs generated from the webinars from 20 to 50MQLs 5020
- Increase the views of the welcome-intent popups on the home page from 1000 to 3000views 30001000
- Increase ebook downloads from 100 to 300downloads 300100
- Optimize core pages for visitor-to-sign-up conversions
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- row website main page visitors conversion by 7% % 70
- Improve conversions on landing pages by 10%% 100
- Improve page performance score from 35 to 90+score 9035
Outbound Marketing OKR Examples
- Revamp our approach to promoting virtual events to improve outbound marketing performance
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- 50+ qualified leads from webinarsleads 500
- 200+ prospects from conferences, exhibitions and networking eventsprospects 2000
- 100+ qualified leads from outreach campaignleads 1000
Partner Marketing OKR examples
- Improve community management to encourage positive word-of-mouth
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- Increase the # of referrals from clients 2% to 15%% 150
- Grow the newsletter contact base from 1000 to 4000 readersreaders 40001000
- Increase the number of signups from the testimonials page from 200 to 500 signups 500200
- Create a community for our partners/resellers
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- Create a community forum and get 30 partners to joinmembers 300
- Partners engage with community forum and post 180 Q&A threadsQ&A threads 1800
- Do a 5-city Lunch & Learn event with 80% of attendanceattendance % 800
- Encourage more users to refer our product
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- Increase the number of customers who invite at least 3 more users through referral links from 2% to 10% % 102
- Complete and publish 4 new customer case studies from top tier clientsstudies 40
- Obtain 15 referrals per month (45 total) from prospects in the pipelinerefferals 450
Email Marketing OKR Examples
- Get more signups to the free trial via the monthly newsletter
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- Increase open rate of the monthly newsletter from 20% to 30%% 3020
- Increase click-through rate (CTR) in the monthly newsletter from 5% to 15%% 155
- Increase the numbers of signups from the ‘email’ source from 100 to 200signups 200100
- Successfully implement the weekly newsletter
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- Finalize 12 topic areas for the announcement bannerstopics 120
- Get 100 new subscriberssubscribers 1000
- Achieve the CTR to above industry average of 3.5%% 3.50
Content Marketing OKR examples
- Activate user-testing of our content
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- Talk to 10 external editors to receive feedback on our articles and infographicscalls 100
- Conduct 30 face to face content testing and interview sessions with userssessions 300
- Organize an online survey to rate our various content (min 600 answers)answers 6000
- Improve our blog execution
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- Publish new blog posts to drive 3500 unique visitorsunique visitors 35000
- Increase readers who open 2 or more blog articles from 100 to 200readers 200100
- Increase Medium subscribers from 3000 to 5000subscribers 50003000
- Improve our content distribution via forums and communities
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- Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebookcommunities 200
- Prepare 40 post templates to distribute our blog articles in the comments sectiontemplates 400
- Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communitiesnew visitors 80005000
SEO OKR examples
- Improve our on page SEO
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- At least 90% of our website pages load in 3 seconds or less% 9030
- Increase our Ahrefs health score from 61 to 100health score 10061
- 100% of our pages have proper title and meta descriptions% 10050
- Improve the SEO of our cornerstone content
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- 10 cornerstone content articles has 5 or more backlinksarticles 100
- Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+guest blog posts 100
- 15 cornerstone content articles has at least 10 internal linksarticles 150
- 100% of our cornerstone content loads in 3 seconds or less% 1000
- Improve our SEO
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- Get 10 new inbound links from relevant websites with DA 50+links 100
- Improve our website loading speed by 50%% 500
- Increase organic traffic from 30000 to 40000organic traffic 400000
PPC Marketing OKR examples
- Improve our Google Ads campaigns on the UK market
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- Run 10 Google Ads campaigns for 10 different target groups in the UKcampaigns 100
- Increase paid new visitors in the UK from 1000 to 2500 per monthnew visitors 250001000
- Increase CTR of ads from 1% to 2%% 21
- Improve paid acquisition effectiveness via Facebook Ads
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- Reduce the lead cost from $5 to $2$ 25
- Test 10 new Facebook ad sets and measure impactad sets 100
- Increase ROAS from 2:1 ($2 revenue to $1 ad spend) to 4:1ratio 42
Social Media Marketing (SMM) OKR examples
- Increase community engagement on our social media pages
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- Increase the number of posts with 30+ comments from 2 to 30posts 302
- Convert 60% of new leads coming from influencers % 600
- Increase average Instagram Stories views from 5,000 to 10,000 on averageviews 100005000
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