Marketing OKRs

Marketing always wants more quality leads. But how you are going to get them is the tricky part.

Let’s introduce you to OKRs, a collaborative goal-setting tool, used by marketing teams and other departments to set challenging, ambitious goals with measurable results.

Whether you want to level up your ad game or focus on SEO improvements, marketing OKRs help you track progress, create alignment, and encourage engagement around measurable goals.

Discover the marketing OKR examples below to get ideas around how your team could improve marketing performance.

 

See Examples in OKR Tool

Reposition brand as an innovative thought leader in the industry
  • Increase website traffic by 30% from 3 PR releases every quarter% 300
  • Track 5 messages per release and increase message pull-through rates by 25%% 250
  • Develop and publish 2 thought leadership assets in the quarterthought-leadership assets 20
Launch a new PR campaign for [specific target audience]
  • Obtain and publish 5 media placements in the quartermedia placements 50
  • Achieve 20% clickthrough rate for email campaigns linked to the PR launch% CTR 200
  • Increase website traffic from the launch by 10% in the first month% 100
Increase brand awareness
  • Conduct 10 meetings with key thought leaders in the quartermeetings 100
  • Identify 3 and sponsor at least 1 relevant industry event event 10
  • Secure 2 speaking spots in a industry-related eventspeaking spots 20
Strengthen relationships with research consulting companies like Gartner and Forrester
  • Schedule at least 3 briefings with Analyst Relations Advisors by the end of the quarterbriefings 30
  • Submit at least 2 applications to be featured in third-party analyst reportsapplications 20
  • Identify and feature 3 analysts in a webinar or podcastfeatures 30
Increase organic traffic to the company blog
  • Optimize 15 existing blog postsblog posts 150
  • Write 10 new content pieces - blogs, e-book, templates, content pieces 100
  • Create and share SEO strategic guide SEO strategy guide 10
Increase social media engagement across all channels
  • Increase CTR on carousal posts from 15% to 45%% 4515
  • Share on LinkedIn 3 times per week this quarterLinkedIn posts 420
  • Increase Webinar sign-ups from Twitter community by 10%% sign-ups 4030
Improve email open rates and click-through rates this quarter
  • Optimize existing automated subject lines with best practices subject lines optimized 150
  • Improve email list segmentationtargeted lists 60
  • Create 2 targeted email campaignsemail campaigns 20

Digital Marketing OKR Examples

Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs)
  • Increase email marketing MQLs from 100 to 150MQLs 1500
  • Increase AdWords MQLs from 70 to 100MQLs 1000
  • Increase organic search MQLs from 45 to 50MQLs 500

Strategic Marketing OKR examples

Become a thought leader in the industry and increase the visibility of our expertise
  • Increase the number of articles with reader-highlighted quotes on Medium from 2 to 200articles 2002
  • Achieve 10,000 views of the recorded webinarsviews 100000
  • Increase the number of mentions on Twitter from 300 to 600 mentions 600300
Get our users to invite team members to their accounts faster
  • Increase the number of admins who invite 3 team members in the first week from 5% to 10%% 105
  • Increase the number of admin who setup SSO as their preferred login method % 205
  • Increase the number of views of the "getting started" page from 30% to 60% of new admins % 6030

Product Marketing OKR examples

Improve the way we communicate product changes to our customers
  • Put together and send out 3 product newsletters to customersnewsletters 30
  • Write 6 blog articles on new product featuresarticles 60
  • Achieve 5% click-through-rate on the newsletter% 50
Improve our presence on relevant review websites, forums and groups to nurture leads
  • Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average)mentions 60003000
  • Increase the number of published reviews from 10 to 50 on Capterrareviews 5010
  • Achieve 60+ demo requests from discussion forums & groupsdemo requests 600
Increase the user base with PR and affiliate marketing
  • Get 5 education journalists to interview CEO for an exclusive piecejournalists 50
  • Get 5 mentions by bloggers in the relevant media mentions 50
  • Get 10 thought leaders to agree to speak about the brand during their events thought leaders 100
  • Increase signup through referral links from thought leaders from 5 to 200signups 2005
  • Get an overall of 5000 new sign ups from PR activities signups 50000
Optimize core pages for visitor-to-sign-up conversions
  • Grow website main page visitors conversion by 7% % 70
  • Improve conversions on landing pages by 10%% 100
  • Improve page performance score from 35 to 90+score 9035
Make the user experience so exciting that customers wouldn’t stop talking about
  • Increase mentions on Twitter to 1000mentions 10000
  • Add 3 new features to the game based on customers' needsfeatures 30
  • Add 5 clickable testimonials with high credibilitytestimonials 50
Simplify and clarify our messaging and overall presentation to make our product more appealing to startups
  • 25 on-site user-testing sessions to understand early-stage product misunderstandingssessions 250
  • Test 10 of our recent infographics and slide decks for customer understandinginfographics 100
  • Get 1000 answers to an online user survey sent to all last quarter's signupsanswers 10000
Identify and test new marketing channels to generate more MQLs
  • Generate 100 MQLs from the LinkedIn adsMQLs 1000
  • Generate 100 MQLs after conducting webinarsMQLs 1000
  • Generate 100 MQLs by publishing guest blogs on the quality websites MQLs 1000

PR/Brand Marketing OKR examples

Establish a strong brand presence in the new city to put our name next to the biggest local competitors
  • Get 5 earned placements in mainstream mediaplacements 50
  • Collaborate with industry influencers that drive pre-orders worth $100,000$ 100.0000
  • Achieve 5000 mentions on social media of our brand name next to the biggest local competitorsmentions 5000100
Find our product/market fit
  • Achieve 100 pre-orders of the product pre-orders 1000
  • Conduct 50 interviews with potential customers and document learnings interviews 500
  • Determine jobs-to-be-done for 5 customer segments segments 50
Increase the number of marketing-qualified leads (MQLs)
  • Increase MQLs generated from the webinars from 20 to 50MQLs 5020
  • Increase the views of the welcome-intent popups on the home page from 1000 to 3000views 30001000
  • Increase ebook downloads from 100 to 300downloads 300100
Go viral on Twitter to draw attention to our brand
  • Grow followers from 1000 to 10,000followers 100001000
  • Increase engagement (retweets, mentions, likes) from 4% to 20% % 204
  • Run 20 experiments with viral content experiments 200
  • Interview 100 customers and come up with 10 ideas for contentideas 100
Increase our brand awareness by the end of Q1
  • Have 30 media meetingsmeetings 300
  • Have 15 calls/meetings with key industry influencerscalls 150
  • Secure 2 speaking spots at the Annual Industry conferencespots 20
Implement gated content for lead generation and capture more MQLs
  • Generate 2000 new leads from landing pages with gated contentnew leads 20000
  • Collect 200 new leads’ emails via download forms on the gated contentemails 2000
  • Achieve 100 MQLs out of those who downloaded gated contentMQLs 1000
Discover our “Aha” moment
  • Receive survey responses from 30% of churned users% 300
  • 80% of new users adopt at least 2 key features% 800
  • Improve Day 5 retention rate from 20% to 40%% 4020
Create new and improved pricing for our product
  • Increase Close - Win rate from 5% to 15%% 155
  • Decrease our sales cycle from 4 weeks to 2 weeksweeks 24
  • Improve our user retention from 30% to 45%% 4530
Maximize our product-led growth
  • Increase self-onboarded users during the first week from 100 to 300users 300100
  • Increase the number of free self-signups upgraded to the paid plan from 50 to 100self-signups 10050
  • Increase the numbers of new users invited via product from 100 to 200new users 200100
Gather customer feedback on product changes
  • Conduct 12 in-depth interviews with existing customersinterviews 120
  • Listen in on 36 sales callscalls 360
  • Get 1000 surveys responses on customer satisfaction surveyresponses 10000

Outbound Marketing OKR Examples

Revamp our approach to promoting virtual events to improve outbound marketing performance
  • 50+ qualified leads from webinarsleads 500
  • 200+ prospects from conferences, exhibitions and networking eventsprospects 2000
  • 100+ qualified leads from outreach campaignleads 1000

Partner Marketing OKR examples

Improve community management to encourage positive word-of-mouth
  • Increase the # of referrals from clients 2% to 15%% 150
  • Grow the newsletter contact base from 1000 to 4000 readersreaders 40001000
  • Increase the number of signups from the testimonials page from 200 to 500 signups 500200
Create a community for our partners/resellers
  • Create a community forum and get 30 partners to joinmembers 300
  • Partners engage with community forum and post 180 Q&A threadsQ&A threads 1800
  • Do a 5-city Lunch & Learn event with 80% of attendanceattendance % 800
Encourage more users to refer our product
  • Increase the number of customers who invite at least 3 more users through referral links from 2% to 10% % 102
  • Complete and publish 4 new customer case studies from top tier clientsstudies 40
  • Obtain 15 referrals per month (45 total) from prospects in the pipelinerefferals 450

Email Marketing OKR Examples

Get more signups to the free trial via the monthly newsletter
  • Increase open rate of the monthly newsletter from 20% to 30%% 3020
  • Increase click-through rate (CTR) in the monthly newsletter from 5% to 15%% 155
  • Increase the numbers of signups from the ‘email’ source from 100 to 200signups 200100
Successfully implement the weekly newsletter
  • Finalize 12 topic areas for the announcement bannerstopics 120
  • Get 100 new subscriberssubscribers 1000
  • Achieve the CTR to above industry average of 3.5%% 3.50

Content Marketing OKR examples

Activate user-testing of our content
  • Talk to 10 external editors to receive feedback on our articles and infographicscalls 100
  • Conduct 30 face to face content testing and interview sessions with userssessions 300
  • Organize an online survey to rate our various content (min 600 answers)answers 6000
Improve our blog execution
  • Publish new blog posts to drive 3500 unique visitorsunique visitors 35000
  • Increase readers who open 2 or more blog articles from 100 to 200readers 200100
  • Increase Medium subscribers from 3000 to 5000subscribers 50003000
Improve our content distribution via forums and communities
  • Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebookcommunities 200
  • Prepare 40 post templates to distribute our blog articles in the comments sectiontemplates 400
  • Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communitiesnew visitors 80005000

SEO OKR examples

Improve our on page SEO
  • At least 90% of our website pages load in 3 seconds or less% 9030
  • Increase our Ahrefs health score from 61 to 100health score 10061
  • 100% of our pages have proper title and meta descriptions% 10050
Improve the SEO of our cornerstone content
  • 10 cornerstone content articles has 5 or more backlinksarticles 100
  • Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+guest blog posts 100
  • 15 cornerstone content articles has at least 10 internal linksarticles 150
  • 100% of our cornerstone content loads in 3 seconds or less% 1000
Improve our SEO
  • Get 10 new inbound links from relevant websites with DA 50+links 100
  • Improve our website loading speed by 50%% 500
  • Increase organic traffic from 30000 to 40000organic traffic 400000

PPC Marketing OKR examples

Improve our Google Ads campaigns on the UK market
  • Run 10 Google Ads campaigns for 10 different target groups in the UKcampaigns 100
  • Increase paid new visitors in the UK from 1000 to 2500 per monthnew visitors 250001000
  • Increase CTR of ads from 1% to 2%% 21
Improve paid acquisition effectiveness via Facebook Ads
  • Reduce the lead cost from $5 to $2$ 25
  • Test 10 new Facebook ad sets and measure impactad sets 100
  • Increase ROAS from 2:1 ($2 revenue to $1 ad spend) to 4:1ratio 42

Social Media Marketing (SMM) OKR examples

Increase community engagement on our social media pages
  • Increase the number of posts with 30+ comments from 2 to 30posts 302
  • Convert 60% of new leads coming from influencers % 600
  • Increase average Instagram Stories views from 5,000 to 10,000 on averageviews 100005000

Need a simple online tool for OKRs?
Weekdone is the best OKR tool to learn, implement and track OKRs across your teams.
Professional OKR coaching included!

Try Weekdone as your OKR solution