Every team has its own challenges when it comes to setting OKRs. Marketing’s greatest struggle is understanding the difference between monthly KPI targets (or monthly metrics) and OKRs. OKRs are supposed to drive change and improvement, and that is why you need to think more critically about your goals.
When it comes to goal-setting focused on improvement, it’s not about repeating the number of leads, views, clicks, etc. you need each month. It’s about understanding what you can do better and where your focus should be.
For instance, marketing always wants more quality leads but how you are going to get them is the tricky part. You might want to level-up your ad game or focus on SEO improvements instead. Look at the examples below to get ideas around how your team could set good OKRs.
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