Sales teams are working with numbers every day. It might seem that adding revenue, meetings, calls, or any other regular business-as-usual targets to your OKRs makes sense but it actually defeats the whole purpose of OKRs. Those targets are KPIs, they reflect the level of performance but KPIs don’t tell you how to improve. You won’t get any benefit from just repeating how many new sales you need. OKRs are all about understanding what the team needs to improve.
You want more sales but how are you going to achieve it? Is it a certain market that you have to focus on or do you need to improve something in your sales approach?
KPIs track and reflect performance, and OKRs guide you to better outcomes. Read more about the difference of OKRs and KPIs here and check out the examples below to get ideas for good Sales OKRs.
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