Sales OKR Examples for Revenue
- Achieve profitability by reducing expenses
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- Reduce the paid subscriptions from $5000 to $2500 a month$ 25005000
- Reduce outsourcing cold call services from $7000 to $2000$ 20007000
- Increase team own cold calling activity from 100 calls to 1000 calls per monthcalls 1000100
- Drive-up MRR to new levels by maximizing the value of current customers
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- Increase average subscription from 200 to $300 per month with upsells$ 300200
- Increase the retention rate from 95% to 98% for the last 90 days% 9895
- Talk to at least 40% of current customers to understand what we could offer more% 400
- Grow our sales in Asia
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- Increase MQLs from Asia through cold calling from 200 to 400 MQLs 400200
- Improve the sales process in Asia to increase SQL to Win in Asia from 25 to 35%% 3525
- Increase personal contact ratio from 50 to 75% of SQLs in Asia% 7550
- Grow our Corporate Global Business through increasing transaction value & retention
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- Increase closes with mid-tier package or higher from 50% to 80%% 8050
- Increase the company average deal size from $300 to $400 with upsells$ 400300
- Reduce churn rate from 10% to 5% for the last 90 days% 510
- Improve the way we nurture relationships with potential customers at an early stage
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- Increase the number of second meetings booked from 10% to 40% on average% 4010
- Improve the email response rate from 5% to 10%% 105
- Receive at least 50% of lost deals replying to the “why not us” survey% 500
- Achieve record revenues & profitability for the quarter
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- Hit quarterly revenue of $100,000$ 1000000
- Start sales in 2 new countries countries 20
- Achieve first quarter revenues totaling over $100,000$ 1000000
- Increase gross profit margin from 23% to 54%% 5423
Sales OKR Examples for Prospecting and Initial Contacts
- Build more and better rapport with prospects for sales opportunities
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- Identify 100 prospects with high potentialprospects 1000
- Develop 5-touchpoint processes with personalized messagesprocesses 50
- List 10 insights on customer journey from interactions with prospectsinsights 100
- Kickstart sales process activity indicator improvements
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- Increase calls per salesperson to 6300 per quartercalls 63000
- Achieve at least 315 demo calls per salesperson per quarterdemos 3150
- Talk to at least 33% of online signups via a call% 330
- Increase pipeline to new levels
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- Building a list of 1000 new potential customersprospects 10000
- Convert 200 lead to MQLs through callsMQLs 2000
- Conduct meetings with > 100 MQLmeetings 1000
Sales OKR Examples for Qualifying
- Collect more accurate sales leads data to improve qualification
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- Qualified leads conversion >30% to paid% 300
- Reduce needed data points collected from 10 to 5data points 510
- Identify 5 best lead conversion channelschannels 50
Sales OKR Examples for Sales Pitch or Product Demo
- Increase the quality of our sales approach
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- Have all (10) salespeople listen in to at least 3 product demos of other team membersdemos 300
- All (10) salespeople complete best practices sales process training with 80% test score% 800
- SQL to Win rate improves from 35% to 45%% 4535
Sales OKR Examples for Closing
- Accelerate our sales cycle for small-sized business clients
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- Reduce the time taken from the free sign up to demo from 13 to 7 daysdays 713
- Reduce the demo to accepting the proposal time from 10 to 7 business daysdays 710
- Reduce signing time of the final proposal from 3 days to 1 day with digital signature days 13
Sales OKR Examples for Referrals
- Strengthen our sales pitch by increasing high-quality sales referrals
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- Create 10 referral email templatestemplates 100
- Increase Average Referral Count from 5 to 20 per monthcount 205
- At least 70% referrals are positive and can be used in sales% 700
Sales OKR Examples for Strategic Partnerships
- Grow sales through our channel partners
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- Recruit 30 new channel partners in Eastern, Central and Western geographiespartners 300
- Onboard channel partners with 25 scoring > 80% on final testpartners > 80% 250
- Each partner closes deals in total value of at least 50 000$$ 500000
- Grow our sales in the Western region
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- Develop relationships with 50 new targets or named accountsaccounts 500
- Onboard 10 new resellers that focus on the Western regionresellers 100
Sales OKR Examples for Sales Enablement
- Make our CRM an ideal place for the sales pipeline analysis
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- Create 7 clear stages of sales cycle in our CRMstages 70
- Get 5 different sales reports for 5 different countries within our CRMreports 50
- Reduce time for preparing weekly sales reports from 60 minutes to 10 minutes via automated dashboardsminutes 1060
Sales OKR Examples for Resellers Channel
- Expand our sales in the Singapore via local resellers
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- Successfully onboard 10 new resellers that focus on the Singaporian market resellers 100
- Create 20 new named accounts per reseller on on the Singaporian market accounts 200
- Close 10 new reseller deals with the deal value $10,000 in Singaporedeals 100
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