You can see that Team OKRs feed into the Company Objective. This is why at the Company level, you only want Objectives and not Key Results. Let your teams drive the results of the Company Objective with their OKRs.

Company Objectives and Team OKRs

Read more about how to align Company Objectives and Team OKRs here.

Improve customer retention to drive up revenue
  • PRODUCT OBJECTIVE: Improve our in-product onboarding% 1000
  • MARKETING OBJECTIVE: Target and improve enterprise MQLs for longer staying customers% 1000
  • CUSTOMER SUCCESS OBJECTIVE: Improve long-term relationships with our customers% 1000

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