- Increase organic traffic to the company blog
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- Optimize 15 existing blog postsblog posts 150
- Write 10 new content pieces - blogs, e-book, templates, content pieces 100
- Create and share SEO strategic guide SEO strategy guide 10
Content Marketing OKRs
Content marketers work to create and implement up-to-date digital marketing strategies to attract and engage a target audience through the creation and distribution of valuable and relevant content. Content marketers work closely with departments such as Sales and Customer Service, to ensure that the content aligns with the company’s overall marketing and business objectives. Content marketing OKRs can relate to the whole creation process from ideation to execution, helping to measure the success of the campaigns.
- Increase social media engagement across all channels
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- Increase CTR on carousal posts from 15% to 45%% 4515
- Share on LinkedIn 3 times per week this quarterLinkedIn posts 420
- Increase Webinar sign-ups from Twitter community by 10%% sign-ups 4030
- Improve email open rates and click-through rates this quarter
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- Optimize existing automated subject lines with best practices subject lines optimized 150
- Improve email list segmentationtargeted lists 60
- Create 2 targeted email campaignsemail campaigns 20
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