Reposition brand as an innovative thought leader in the industry
  • Increase website traffic by 30% from 3 PR releases every quarter% 300
  • Track 5 messages per release and increase message pull-through rates by 25%% 250
  • Develop and publish 2 thought leadership assets in the quarterthought-leadership assets 20
Launch a new PR campaign for [specific target audience]
  • Obtain and publish 5 media placements in the quartermedia placements 50
  • Achieve 20% clickthrough rate for email campaigns linked to the PR launch% CTR 200
  • Increase website traffic from the launch by 10% in the first month% 100
Increase brand awareness
  • Conduct 10 meetings with key thought leaders in the quartermeetings 100
  • Identify 3 and sponsor at least 1 relevant industry event event 10
  • Secure 2 speaking spots in a industry-related eventspeaking spots 20
Strengthen relationships with research consulting companies like Gartner and Forrester
  • Schedule at least 3 briefings with Analyst Relations Advisors by the end of the quarterbriefings 30
  • Submit at least 2 applications to be featured in third-party analyst reportsapplications 20
  • Identify and feature 3 analysts in a webinar or podcastfeatures 30

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