Product Manager OKR Examples

Research, analyze, and understand what our users and non-users really think

• Conduct 50 phone interviews with key accountsinterviews 500
• Conduct 50 phone interviews with churned accountsinterviews 500
• Interview 25 external team leaders (non-users)interviews 250
• Conduct 30 web-based user testing sessions on new and old userssessions 300

Allow more personalization opportunities to create an emotional attachment to the product

• Increase the number of users who customize their personal dashboard from 20 to 45 %% 4520
• Enable the most commonly asked customizations and get at least 1000 users users 10000
• Reduce the users usage drop-off after 40 days average from 60 to 40 %% 4060

Improve user onboarding and activation experience

• Increase self-serve activation rate from 15% to 30%% 3015
• Reduce time to wow moment (using your main feature) from 4 days to 1 daydays 14
• Increase profile completion rate from 40% to 85%% 8540
• Improve paid trial conversion from 27% to 35%% 3527

Product OKR Examples for Release Management

Successfully launch version 3 of our main product

• Get over 10000 new signupssignups 100000
• Get published product reviews in over 15 publicationspublications 150
• Improve On-time Delivery (OTD) rate from 60% to 70%% 7060

Improve the first-entry gamification components to boost user engagement

• Increase average time in the product from 15 to 25 minutes per weekminutes 2515
• Increase the average number of product page views from 8 to 10 per week per userviews 108
• Achieve 1000 in-product quizzes successfully completedquizzes 10000

Improve customer satisfaction rate among enterprise clients in California, USA

• Improve the NPS score from 6.0 to 8.5score 8.56.0
• Increase % of new users inviting their team in the first week from 5% to 25%% 255
• Interview 10 enterprise clients for quality feedback interviews 100

Product OKR Examples for User Research

Research early-stage customers’ expectations and needs so we can improve the areas that actually matter

• Watch 100 early-stage product usage recordings and summarize learningsrecordings 1000
• Get 30 interviews from early-stage customers interviews 300
• Analyze all the learnings and agree on the 3 main areas to be worked on areas 30

Deliver the best first product impression among new users

• Simplify the onboarding flow from 5 to 2 stepssteps 25
• Launch personalized product walk-through mapped for 3 types of user goalstypes 30
• Launch top 3 most-rated feature requests from the new users’ feedbackfeatures 30

Activate user-testing of our product

• Conduct at least 21 face-to-face user testing & interview sessionssessions 210
• Receive at least 15 video interviews from Usertesting.cominterviews 150
• Collect 20 customer feedback responses via custom tasks or questions during the pre-launch planresponses 200

Increase revenue by optimizing shopping cart checkout workflow

• Negotiate and reduce overall merchant transaction costs from 3% to 2.2%% 2.23
• Increase average cart size from $48 to $57$ 5748
• At least 15% if transactions are completed with a promo code% 150

Find a product-market fit for the Ideal Customer Profile (ICP)

• Conduct 15 problem interviews with buyers that match our ICP interviews 150
• Get internal feedback score of 10/10 from the sales teamscore 100
• Get usability score above 8/10 on UX mockups from 15 existing customersscore 80
• Test top 5 ideas that come from the interviews ideas 50

Product OKR Examples for Operations & Enablement

Improve product team learning and training

• Conduct product management workshops with 95% participation% 950
• Complete 8 knowledge sharing sessions by team memberssessions 80
• Create a shared knowledge repository for the best practices with 20 members members 200

Product OKR Examples for Development & Design

Increase the delivery speed of the new features

• Increase the sprint team velocity from 20 to 30 pointspoints 3020
• Reduce the number of bugs per feature from 10 to 5bugs 510
• Reduce average lead time from product feature definition to delivery from 6 to 4 weeksweeks 46

Keep building a dream product team

• Increase internal team Employee Satisfaction score from 8 to 10score 108
• Release 4 blog articles about our product management and engineering processesarticles 40
• Implement the new agile delivery and discovery process for 2 teamsteams 20

Increase the number of new features in the pipeline

• Total number of new features in consideration, estimation, or planning stages increased from 2 to 5features 52
• Increase the total number of new features in active development from 3 to 7 per quarterfeatures 73
• Increase the total number of new features released from 3 to 5 per quarter features 53

Improve the development process

• Increase unit-test coverage from 40% to 50%% 5040
• Reduce the deployment time from 30 minutes to 3 min with automated CI/CDminutes 330
• Reduce a single ticket's open time from 14 days to 3 daysdays 314

Increase infrastructure reliability

• Reduce Mean Time to Repair (MTTR) by 20%% 200
• Limit the unplanned outage of the infra components to less than 3 hours/month hours 30
• Improve the critical components monitoring & alerting by 30% % 300

Ensure proper documentation of tech components to improve the platform knowledge

• Get peer review for 6 documents writtenreviews 60
• Drive at least 2 KT sessions (org level)sessions 20
• Conduct at least 2 platform side KT sessionssessions 20
• Write documentation for at least 2 componentsdocuments 20

Improve the new features release process

• Increase average first month feature adoption by customers from 30% to 65%% 6530
• Achieve at least 75% "completed" score on the list of committed tasks for each sprint% 750
• Achieve average bug resolution time of 8 hourshours 80

Achieve consistent CI/CD (Continuous Integration / Continuous Delivery)

• Increase the number of quarterly releases from 5 to 10releases 105
• Reduce the number critical bugs reported by customers from 10 to 4 per releasebugs 410
• Reduce deployment duration form 3 hours to 30 minutes via automationhours 3

Test the MVP of the new app before going live

• Finalize the 15 core wireframeswireframes 150
• Test the user flows with at least 10 people live user flows 100
• Complete remote user tests with at least 5 strangersuser tests 50

Product OKR Examples for Engagement & Customer Satisfaction

Get different customer types to complete their respective “jobs” in the product faster in the first entry

• Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %% 2510
• Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %% 202
• Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %% 155