Product Marketing

The Product Marketing team has a unique role in businesses. They are the link between Product Development, Sales, and Marketing teams – accepting crucial information and communicating it clearly. The main goal of Product Marketing is to deliver the optimal message to customers and potential users – sharing product value and differentiating themselves against competitors in the market.

Read these Product Marketing OKR examples to see where they may be useable in your team today. You can also add your OKRs into our writing assistant tool to familiarize yourself with writing good OKRs.

 

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Product Marketing OKR examples

Improve the way we communicate product changes to our customers
  • Put together and send out 3 product newsletters to customersnewsletters 30
  • Write 6 blog articles on new product featuresarticles 60
  • Achieve 5% click-through-rate on the newsletter% 50
Gather customer feedback on product changes
  • Conduct 12 in-depth interviews with existing customersinterviews 120
  • Listen in on 36 sales callscalls 360
  • Get 1000 surveys responses on customer satisfaction surveyresponses 10000
Simplify and clarify our messaging and overall presentation to make our product more appealing to startups
  • 25 on-site user-testing sessions to understand early-stage product misunderstandingssessions 250
  • Test 10 of our recent infographics and slide decks for customer understandinginfographics 100
  • Get 1000 answers to an online user survey sent to all last quarter's signupsanswers 10000

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