Business Development OKR Examples

Business Development teams spend time tracking company data – everything from revenue and sales to customer retention. These familiar metrics are KPI targets used to measure an overall performance level. But KPIs don’t help you in the journey to reach those targets. That’s what OKRs are for – to give quarterly focus on problem solving, making improvements or change to what you do and how you do it.

If you have a high revenue KPI target, maybe you’ll focus your Objective and Key Results on a new product launch that appeals to new clientele, or plans to enter a new market.

It’s important to remember that even though OKRs are about the “how”, Key Results are not milestones with deadlines, they are measurable outcomes that indicate success (or lack of) of the Objective in a clear, non-subjective way. If you are improving your pitch, then what are 3-5 results that will show you succeeded?

 

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Finish raising new capital for our growth needs
  • Achieve first to second VC meeting ratio of 40%% 400
  • Old investors reinvest a minimum of $6 million $ 0
  • Close an B-series funding round with a minimum of $10 million$ 0
Improve our new market opportunities decision making process
  • Analyze last new market entries and agree on 7 success criteriacriteria 70
  • Analyze and score at least 10 new market opportunities based on the success criteriaopportunities 100
  • Get confirmation from 2 outside company experts that the two top score market choices are the best onesconfirmations 20
Understand the needs of our main customers to improve our relationships
  • Conduct phone interviews with 10 main clients to understand their preferencescalls 100
  • Based on the results comply an improvement plan that gets green light from 7 managersmanagers 70
  • Achieve agreement and satisfaction of all 10 main clientsclients 100
Become focused, aligned, and effective with OKRs and Weekdone
  • Achieve average weekly plans completion score of >60% across all teams% 610
  • Document key learnings through weekly team summaries for 13 weeksweeks 130
  • 90% of people confirm in a poll that they have a practical understanding of OKRs% 900
Expand to European markets successfully
  • Choose the top country for the launch and sign a contract with at least 5 resellersresellers 50
  • Achieve an average order value of 50kaverage order 500000
  • Work closely with resellers and sell out all first orders within 14 (maximum 21) days% 1000

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