Executive Leadership OKR Examples

Executive leaders spend a lot of time reviewing company data – everything from revenue and sales to customer retention. These familiar metrics are KPI targets used to measure an overall performance level. But KPIs don’t help you in the journey to reach those targets. That’s what OKRs are for – to give quarterly focus on problem solving, making improvements or change to what you do and how you do it.

If you have a high revenue KPI target, maybe you’ll focus your Objective and Key Results on a new product launch that appeals to new clientele, or plans to enter a new market.

It’s important to remember that even though OKRs are about the “how”, Key Results are not milestones with deadlines, they are measurable outcomes that indicate success (or lack of) of the Objective in a clear, non-subjective way. If you are improving your pitch, then what are 3-5 results that will show you succeeded?

 

See Examples in OKR Tool

Finish raising new capital for our growth needs
  • Achieve first to second VC meeting ratio of 40%% 400
  • Old investors reinvest a minimum of $6 million $ 0
  • Close an B-series funding round with a minimum of $10 million$ 0
Improve brand engagement initiatives to increase conversion rate
  • Develop content strategy and agree on 10 Initiatives for the quarterInitiatives 100
  • Identify 30 high priority accounts and develop engagement strategiesaccounts 300
  • Reduce spending by 30% across channels and marketing tactics% 300
Improve our new market opportunities decision making process
  • Analyze last new market entries and agree on 7 success criteriacriteria 70
  • Analyze and score at least 10 new market opportunities based on the success criteriaopportunities 100
  • Get confirmation from 2 outside company experts that the two top score market choices are the best onesconfirmations 20
Build a customer experience (CX) strategy to improve brand value
  • Evaluate and align CX strategy with the company’s value proposition% aligned 1000
  • Choose 3 CX tools to capture customer data and actionable insightsCX tools 30
  • Implement and ensure all team members are CX certifiedteam members 150
Understand the needs of our main customers to improve our relationships
  • Conduct phone interviews with 10 main clients to understand their preferencescalls 100
  • Based on the results comply an improvement plan that gets green light from 7 managersmanagers 70
  • Achieve agreement and satisfaction of all 10 main clientsclients 100
Become focused, aligned, and effective with OKRs and Weekdone
  • Achieve average weekly plans completion score of >60% across all teams% 610
  • Document key learnings through weekly team summaries for 13 weeksweeks 130
  • 90% of people confirm in a poll that they have a practical understanding of OKRs% 900
Expand to European markets successfully
  • Choose the top country for the launch and sign a contract with at least 5 resellersresellers 50
  • Achieve an average order value of 50kaverage order 500000
  • Work closely with resellers and sell out all first orders within 14 (maximum 21) days% 1000
Improve development and sales team workflow
  • Efficient bug reports increase by 10% % 100
  • Increase admin log ins in week 1 from 3 to 7 after team alignment sessionsadmin logins 73
  • Increase internal team satisfaction from 40% to 80% % 4040
Expand team knowledge for new mobile app development
  • Increase number of developers with certificates on mastering React from 3 to 6developers 63
  • Improve reporting dashboards to give 100% visibility across all teams% 10020
  • Develop and test 2 parts of mobile appnew parts 20
Develop top-tier data center to exceed market expectations
  • Reduce our digital carbon footprint by 30%% 300
  • Review and follow Uptime Institute's 4 tier standards for infrastructure% 1000
  • Research and implement a DCIM tool to ensure smooth success tool implemented 10
Revamp revenue growth model to focus on “helping buyers buy” instead of selling
  • Implement change management strategies to shift mindset from selling to helping buyers buystrategies 30
  • Assess and adapt the current new revenue growth model to buyer behavior by the end of the quarteradaption 10
  • Identify resource allocation required to implement new modelmodel(s) implemented -10
Improve earnings and implement cost control initiatives
  • Reduce operational costs and expenses by 25%% 250
  • Develop revenue forecast reports for the quarterreports 50
  • Identify areas to reduce costs and increase profit margins by 30%% increase 300
Reduce customer churn rate and improve retention to support revenue growth
  • Reduce churn rate of SaaS customers to less than 2% in the quarter% churn 27
  • Review customer experiences in quarterly meeting and introduce customer-first cultureexperiences reviewed 500
  • Develop customer relationship management strategy to improve retention rate by 5%% retention 50
Evaluate, organize, and improve information systems across departments
  • Audit the current information system used company-wide within 5 weeksaudit 10
  • Recommend 3 changes in 3 key departments to improve information systemschanges 30
  • Develop and implement a centralized information system and database by the end of the quarterdatabase 10
Revamp IT budget for maximum efficiency while maintaining costs
  • Optimize IT spending budget and get approval for 3 projects with high priority projects 30
  • Provide 3 new IT budget updates and recommendations in key areas by end of the quarterupdates 30
  • Ensure department-level IT budget and technology costs are within 6% of overall annual budget% 60
Develop and implement a new program to improve information security
  • Conduct a security audit within 4 weeks to test performance of systemsaudit 10
  • Identify 3 vulnerability areas and implement an information security programprogram 10
  • Achieve industry-specific cybersecurity certification within three monthscertification 10
Build a superior Operations teams
  • Interview and hire an Operations Manager by the end of the monthnew hire 10
  • Develop the annual and quarterly IT strategies to align objectives of the operation team with other teams and the companystrategies 20
  • Ensure 100% of the team achieve Agile Certification by the end of the quarter% 1000
Improve alignment of quarterly marketing goals with the sales team
  • Develop and implement 2 workshops to increase alignment with the sales teamworkshops 20
  • Work with sales to define ICP, MQLs, and SQLs, and Identify scoring criteriacriteria identified 30
  • Conduct regular meetings with sales to achieve close rate of 30% of SQLs% close 300

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