Business Development OKR Examples

Business Development teams tend to love numbers – revenue, partners, sales, retention etc. It’s important to distinguish that all of those regular metrics you track are KPI targets. KPI targets show the needed level of performance but they don’t tell you how to get there. You write OKRs to solve particular problems, improve or change what you do and how you do it.

OKRs are giving you a clear direction for a quarter. If you have a high revenue KPI target, then are you going to focus your OKRs on launching a new product that is appealing to more potential clients? Or are you going to new markets altogether? Maybe it’s just your pitch that needs changing?

It’s important to remember that even though OKRs are about the “how”, Key Results are not milestones with deadlines, they are measurable outcomes that indicate success or failure of the Objective in a clear, non-subjective way. If you are improving your pitch, then what kind of results will show you that you succeeded?

Finish raising new capital for our growth needs
  • Achieve first to second VC meeting ratio of 40%% 400
  • Old investors reinvest a minimum of $6 million $ 0
  • Close an B-series funding round with a minimum of $10 million$ 0
Improve our new market opportunities decision making process
  • Analyze last new market entries and agree on 7 success criteriacriteria 70
  • Analyze and score at least 10 new market opportunities based on the success criteriaopportunities 100
  • Get confirmation from 2 outside company experts that the two top score market choices are the best onesconfirmations 20
Understand the needs of our main customers to improve our relationships
  • Conduct phone interviews with 10 main clients to understand their preferencescalls 100
  • Based on the results comply an improvement plan that gets green light from 7 managersmanagers 70
  • Achieve agreement and satisfaction of all 10 main clientsclients 100
Become focused, aligned, and effective with OKRs and Weekdone
  • Achieve average weekly plans completion score of >60% across all teams% 610
  • Document key learnings through weekly team summaries for 13 weeksweeks 130
  • 90% of people confirm in a poll that they have a practical understanding of OKRs% 900
Expand to European markets successfully
  • Choose the top country for the launch and sign a contract with at least 5 resellersresellers 50
  • Achieve an average order value of 50kaverage order 500000
  • Work closely with resellers and sell out all first orders within 14 (maximum 21) days% 1000

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