If everything is a priority, nothing is. Picking your battles wisely is the foundational skill of high-performing Growth teams.

When drafting OKRs for a quarter, look at your funnel, and ask yourself continuously where do you have the most impactful opportunity for improvement? What is the lowest hanging fruit? Pick the direction to focus your energy and resources.

You may have ambitious KPI targets in mind for each of the growth metrics in the funnel (acquisition, activation, referral, retention, revenue), but having a magic number in mind does not explain how you are going to get there. So pick a particular focus area, and map out ideas on what you can change, fix or improve in a quarter to drive growth.

And don’t get lazy with Key Results, they should not just reiterate your KPI targets. Remember, they need to be indicating the success or failure of a particular Objective and help you measure progress on a weekly basis.