- Create new and improved pricing for our product
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- Increase Close - win rate from 5% to 15%% 155
- Decrease our sales cycle from 4 weeks to 2 weeksweeks 24
- Improve our user retention from 30% to 45%% 4530
OKR Examples for Growth
If everything is a priority, nothing is. Picking your battles wisely is the foundational skill of high-performing Growth teams.
When drafting OKRs for a quarter, look at your funnel, and ask yourself continuously where do you have the most impactful opportunity for improvement? What is the lowest hanging fruit? Pick the direction to focus your energy and resources.
You may have ambitious KPI targets in mind for each of the growth metrics in the funnel (acquisition, activation, referral, retention, revenue), but having a magic number in mind does not explain how you are going to get there. So pick a particular focus area, and map out ideas on what you can change, fix or improve in a quarter to drive growth.
And don’t get lazy with Key Results, they should not just reiterate your KPI targets. Remember, they need to be indicating the success or failure of a particular Objective and help you measure progress on a weekly basis.
Discover our “Aha” moment
- Discover our “Aha” moment
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- Receive survey responses from 30% of churned users% 300
- 80% of new users adopt at least 2 key features% 800
- Improve day 5 retention rate from 20% to 40%% 4020
Generate more Marketing Qualified Leads (MQLs)
- Generate more Marketing Qualified Leads (MQLs)
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- Increase MQLs from 100 to 150 from email marketingMQLs 1500
- Increase MQLs from 70 to 100 from AdWordsMQLs 1000
- Increase MQLs 45 to 50 from organic searchMQLs 500
Gather customer feedback on product changes
- Gather customer feedback on product changes
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- Conduct 12 in-depth interviews with existing customersInterviews 120
- Listen in to 36 sales callsCalls 360
- Get 1000 surveys responses on customer satisfaction surveyResponses 10000
Activate user-testing of our content
- Activate user-testing of our content
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- Talk to 10 external editors to receive feedback on our articles and infographicsCalls 100
- Conduct 30 face to face content testing and interview sessions with usersSessions 300
- Organize an online survey to rate our various content (min 600 answers)Answers 6000