OKR Examples for Growth

Growth teams are usually cross-functional groups of people that work together to increase their AARRR metrics: customer acquisition, activation, retention, referral, and revenue. 

Working in multiple areas, growth teams often struggle with prioritizing ideas to experiment with or channels to get the best ROI from. Picking battles wisely is the foundational skill of high-performing growth teams. 

Of course, your team may have ambitious KPI targets in mind for each of the growth metrics in the funnel, but having a magic number in mind does not explain how you are going to get there.

OKRs are particularly useful here as they’ll help you narrow down the scope of growth teams’ work in any given quarter. The OKR method lets growth teams set quarterly Objectives and Key Results and define how the success would be measured. The OKR method also emphasizes the importance of regular Weekly check-ins to see how the team is progressing towards desirable outcomes.

See these OKR examples for growth and use them to brainstorm OKRs for your growth team.

 

See Examples in OKR Tool

Get our users to invite team members to their accounts faster
  • Increase the number of admins who invite 3 team members in the first week from 5% to 10%% 105
  • Increase the number of admin who setup SSO as their preferred login method % 205
  • Increase the number of views of the "getting started" page from 30% to 60% of new admins % 6030
Increase the user base with PR and affiliate marketing
  • Get 5 education journalists to interview CEO for an exclusive piecejournalists 50
  • Get 5 mentions by bloggers in the relevant media mentions 50
  • Get 10 thought leaders to agree to speak about the brand during their events thought leaders 100
  • Increase signup through referral links from thought leaders from 5 to 200signups 2005
  • Get an overall of 5000 new sign ups from PR activities signups 50000
Make the user experience so exciting that customers wouldn’t stop talking about
  • Increase mentions on Twitter to 1000mentions 10000
  • Add 3 new features to the game based on customers' needsfeatures 30
  • Add 5 clickable testimonials with high credibilitytestimonials 50
Find our product/market fit
  • Achieve 100 pre-orders of the product pre-orders 1000
  • Conduct 50 interviews with potential customers and document learnings interviews 500
  • Determine jobs-to-be-done for 5 customer segments segments 50
Go viral on Twitter to draw attention to our brand
  • Grow followers from 1000 to 10,000followers 100001000
  • Increase engagement (retweets, mentions, likes) from 4% to 20% % 204
  • Run 20 experiments with viral content experiments 200
  • Interview 100 customers and come up with 10 ideas for contentideas 100
Discover our “Aha” moment
  • Receive survey responses from 30% of churned users% 300
  • 80% of new users adopt at least 2 key features% 800
  • Improve Day 5 retention rate from 20% to 40%% 4020
Create new and improved pricing for our product
  • Increase Close - Win rate from 5% to 15%% 155
  • Decrease our sales cycle from 4 weeks to 2 weeksweeks 24
  • Improve our user retention from 30% to 45%% 4530
Gather customer feedback on product changes
  • Conduct 12 in-depth interviews with existing customersinterviews 120
  • Listen in on 36 sales callscalls 360
  • Get 1000 surveys responses on customer satisfaction surveyresponses 10000

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