- Improve the SEO of our cornerstone content
-
- 10 cornerstone content articles has 5 or more backlinksarticles 100
- Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+guest blog posts 100
- 15 cornerstone content articles has at least 10 internal linksarticles 150
- 100% of our cornerstone content loads in 3 seconds or less% 1000
Marketing OKRs
Every team has its own challenges when it comes to setting OKRs. Marketing’s greatest struggle is understanding the difference between monthly KPI targets (or monthly metrics) and OKRs. OKRs are supposed to drive change and improvement, and that is why you need to think more critically about your goals.
When it comes to goal-setting focused on improvement, it’s not about repeating the number of leads, views, clicks, etc. you need each month. It’s about understanding what you can do better and where your focus should be.
For instance, marketing always wants more quality leads but how you are going to get them is the tricky part. You might want to level-up your ad game or focus on SEO improvements instead. Look at the examples below to get ideas around how your team could set good OKRs.
Improve our on page SEO
- Improve our on page SEO
-
- At least 90% of our website pages load in 3 seconds or less% 9030
- Increase our Ahrefs health score from 61 to 100health score 10061
- 100% of our pages have proper title and meta descriptions% 10050
Improve our SEO
- Improve our SEO
-
- Get 10 new inbound links from relevant websites with DA 50+links 100
- Improve our website loading speed by 50%% 500
- Increase organic traffic from 30000 to 40000organic traffic 400000
Improve our blog execution
- Improve our blog execution
-
- Publish 5 new blog posts to drive 3500 unique visitorsunique visitors 35000
- Increase readers who open 2 or more blog articles from 100 to 200readers 200100
- Increase subscribers from 3000 to 5000subscribers 50003000
Improve brand awareness
- Improve brand awareness
-
- Get 5 earned placements in mainstream mediaplacements 50
- Collaborate with industry influencers that drive 1000 new signupssignups 10000
- LinkedIn followers grow from 100 to 1000 through quality postsfollowers 1000100
Generate more Marketing Qualified Leads (MQLs)
- Generate more Marketing Qualified Leads (MQLs)
-
- Increase email marketing MQLs from 100 to 150MQLs 1500
- Increase AdWords MQLs from 70 to 100MQLs 1000
- Increase organic search MQLs from 45 to 50MQLs 500
Activate user-testing of our content
- Activate user-testing of our content
-
- Talk to 10 external editors to receive feedback on our articles and infographicscalls 100
- Conduct 30 face to face content testing and interview sessions with userssessions 300
- Organize an online survey to rate our various content (min 600 answers)answers 6000