Product OKRs

OKRs – Objectives and Key Results – are always most popular in product teams. OKRs originally came from product organizations like Google, Intel and Yahoo. OKRs are used by product teams and other departments to set motivating, ambitious goals with measurable results. OKRs are not the same as projects.

Most product teams are used to running projects, following roadmaps, and ticking the check-boxes after something is done. But completing a project or launching a new product isn’t the same as creating value and getting happy customers. That’s what product OKRs should drive. 

How does your team know that improvements they made had a positive impact on customer satisfaction? For example, how much you can increase product usage or how much you can reduce the number of complaints people are making about the product?

Product OKRs focus on areas to improve and success is measured with actual changes in customer behavior, not by the number of features you create. When it comes to OKRs, it’s all about measurable outcomes you want to achieve, not ticking the check-boxes. 

Look at the Product OKR examples below for inspiration on your own Product OKRs.

See Examples in Weekdone OKR Software

Gather customer feedback on product changes
  • Conduct 12 in-depth interviews with existing customersinterviews 120
  • Listen in on 36 sales callscalls 360
  • Get 1000 surveys responses on customer satisfaction surveyresponses 10000
Simplify and clarify our messaging and overall presentation to make our product more appealing to startups
  • 25 on-site user-testing sessions to understand early-stage product misunderstandingssessions 250
  • Test 10 of our recent infographics and slide decks for customer understandinginfographics 100
  • Get 1000 answers to an online user survey sent to all last quarter's signupsanswers 10000

Product OKR Examples for User Research

Research early-stage customers’ expectations and needs so we can improve the areas that actually matter
  • Watch 100 early-stage product usage recordings and summarize learningsrecordings 1000
  • Get 30 interviews from early-stage customers interviews 300
  • Analyze all the learnings and agree on the 3 main areas to be worked on areas 30
Activate user-testing of our product
  • Conduct at least 21 face-to-face user testing & interview sessionssessions 210
  • Receive at least 15 video interviews from Usertesting.cominterviews 150
  • Collect 20 customer feedback responses via custom tasks or questions during the pre-launch planresponses 200
Research, analyze, and understand what our users and non-users really think
  • Conduct 50 phone interviews with key accountsinterviews 500
  • Conduct 50 phone interviews with churned accountsinterviews 500
  • Interview 25 external team leaders (non-users)interviews 250
  • Conduct 30 web-based user testing sessions on new and old userssessions 300
Find a product-market fit for the Ideal Customer Profile (ICP)
  • Conduct 15 problem interviews with buyers that match our ICP interviews 150
  • Get internal feedback score of 10/10 from the sales teamscore 100
  • Get usability score above 8/10 on UX mockups from 15 existing customersscore 80
  • Test top 5 ideas that come from the interviews ideas 50

Product OKR Examples for Development & Design

Increase the delivery speed of the new features
  • Increase the sprint team velocity from 20 to 30 pointspoints 3020
  • Reduce the number of bugs per feature from 10 to 5bugs 510
  • Reduce average lead time from product feature definition to delivery from 6 to 4 weeksweeks 46
Increase the number of new features in the pipeline
  • Total number of new features in consideration, estimation, or planning stages increased from 2 to 5features 52
  • Increase the total number of new features in active development from 3 to 7 per quarterfeatures 73
  • Increase the total number of new features released from 3 to 5 per quarter features 53
Improve the development process
  • Increase unit-test coverage from 40% to 50%% 5040
  • Reduce the deployment time from 30 minutes to 3 min with automated CI/CDminutes 330
  • Reduce a single ticket's open time from 14 days to 3 daysdays 314
Increase infrastructure reliability
  • Reduce Mean Time to Repair (MTTR) by 20%% 200
  • Limit the unplanned outage of the infra components to less than 3 hours/month hours 30
  • Improve the critical components monitoring & alerting by 30% % 300
Ensure proper documentation of tech components to improve the platform knowledge
  • Get peer review for 6 documents writtenreviews 60
  • Drive at least 2 KT sessions (org level)sessions 20
  • Conduct at least 2 platform side KT sessionssessions 20
  • Write documentation for at least 2 componentsdocuments 20

Product OKR Examples for Release Management

Successfully launch version 3 of our main product
  • Get over 10000 new signupssignups 100000
  • Get published product reviews in over 15 publicationspublications 150
  • Improve On-time Delivery (OTD) rate from 60% to 70%% 7060
Improve the new features release process
  • Increase average first month feature adoption by customers from 30% to 65%% 6530
  • Achieve at least 75% "completed" score on the list of committed tasks for each sprint% 750
  • Achieve average bug resolution time of 8 hourshours 80
Achieve consistent CI/CD (Continuous Integration / Continuous Delivery)
  • Increase the number of quarterly releases from 5 to 10releases 105
  • Reduce the number critical bugs reported by customers from 10 to 4 per releasebugs 410
  • Reduce deployment duration form 3 hours to 30 minutes via automationhours 3
Test the MVP of the new app before going live
  • Finalize the 15 core wireframeswireframes 150
  • Test the user flows with at least 10 people live user flows 100
  • Complete remote user tests with at least 5 strangersuser tests 50

Product OKR Examples for Engagement & Customer Satisfaction

Get different customer types to complete their respective “jobs” in the product faster in the first entry
  • Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %% 2510
  • Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %% 202
  • Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %% 155
Allow more personalization opportunities to create an emotional attachment to the product
  • Increase the number of users who customize their personal dashboard from 20 to 45 %% 4520
  • Enable the most commonly asked customizations and get at least 1000 users users 10000
  • Reduce the users usage drop-off after 40 days average from 60 to 40 %% 4060
Improve user onboarding and activation experience
  • Increase self-serve activation rate from 15% to 30%% 3015
  • Reduce time to wow moment (using your main feature) from 4 days to 1 daydays 14
  • Increase profile completion rate from 40% to 85%% 8540
  • Improve paid trial conversion from 27% to 35%% 3527
Improve the first-entry gamification components to boost user engagement
  • Increase average time in the product from 15 to 25 minutes per weekminutes 2515
  • Increase the average number of product page views from 8 to 10 per week per userviews 108
  • Achieve 1000 in-product quizzes successfully completedquizzes 10000
Improve customer satisfaction rate among enterprise clients in California, USA
  • Improve the NPS score from 6.0 to 8.5score 8.56.0
  • Increase % of new users inviting their team in the first week from 5% to 25%% 255
  • Interview 10 enterprise clients for quality feedback interviews 100
Deliver the best first product impression among new users
  • Simplify the onboarding flow from 5 to 2 stepssteps 25
  • Launch personalized product walk-through mapped for 3 types of user goalstypes 30
  • Launch top 3 most-rated feature requests from the new users’ feedbackfeatures 30
Increase revenue by optimizing shopping cart checkout workflow
  • Negotiate and reduce overall merchant transaction costs from 3% to 2.2%% 2.23
  • Increase average cart size from $48 to $57$ 5748
  • At least 15% if transactions are completed with a promo code% 150

Product OKR Examples for Operations & Enablement

Improve product team learning and training
  • Conduct product management workshops with 95% participation% 950
  • Complete 8 knowledge sharing sessions by team memberssessions 80
  • Create a shared knowledge repository for the best practices with 20 members members 200
Keep building a dream product team
  • Increase internal team Employee Satisfaction score from 8 to 10score 108
  • Release 4 blog articles about our product management and engineering processesarticles 40
  • Implement the new agile delivery and discovery process for 2 teamsteams 20

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