Successfully launch version 3 of our main product

Successfully launch version 3 of our main product
  • Get over 10000 new signupssignups 100000
  • Get published product reviews in over 15 publicationspublications 150
  • Increase sign-up to trial ratio from 10% to 25%% 2510
  • Increase trial to paid ratio from 30% to 50%% 5030

Research, analyze, and understand what our users and non-users really think

Research, analyze, and understand what our users and non-users really think
  • Sales team to conduct 50 phone interviews with key accountsinterviews 500
  • Support team to conduct 50 phone interviews with churned accountsinterviews 500
  • Product management to interview 25 external team leaders (non-users)interviews 250
  • Design team conducts 30 web-based user testing sessions on new and old userssessions 300