Company OKRs and Company Objectives

Company Objectives act as your north star leading the way for your team. So, overarching Company Objectives should be the first ones you set. This focus is what departments and teams use to set their contributing OKRs.

On the company level, the Objective is all you need, don’t worry about setting Key Results. Key Results on the company level often turn into high-level KPIs, and there’s no value in repeating them here. Company Objectives move forward with the progress of Team OKRs.

Setting quarterly Company Objectives proves greater focus and better goal alignment. Annual Objectives tend to become too broad, high-level, and vague. However, if you do set an annual Objective, always define the quarterly focus areas for teams.

See Examples in OKR Tool

Align Company Objectives and Team OKRs in Weekdone

Improve customer retention to drive up revenue

PRODUCT OBJECTIVE: Improve our in-product onboarding% 1000
MARKETING OBJECTIVE: Target and improve enterprise MQLs for longer staying customers% 1000
CUSTOMER SUCCESS OBJECTIVE: Improve long-term relationships with our customers% 1000

Improve development and sales team workflow

Efficient bug reports increase by 10% % 100
Increase admin log ins in week 1 from 3 to 7 after team alignment sessionsadmin logins 73
Increase internal team satisfaction from 40% to 80% % 4040

Expand team knowledge for new mobile app development

Increase number of developers with certificates on mastering React from 3 to 6developers 63
Improve reporting dashboards to give 100% visibility across all teams% 10020
Develop and test 2 parts of mobile appnew parts 20

Develop top-tier data center to exceed market expectations

Reduce our digital carbon footprint by 30%% 300
Review and follow Uptime Institute's 4 tier standards for infrastructure% 1000
Research and implement a DCIM tool to ensure smooth success tool implemented 10

Revamp revenue growth model to focus on “helping buyers buy” instead of selling

Implement change management strategies to shift mindset from selling to helping buyers buystrategies 30
Assess and adapt the current new revenue growth model to buyer behavior by the end of the quarteradaption 10
Identify resource allocation required to implement new modelmodel(s) implemented -10

Improve earnings and implement cost control initiatives

Reduce operational costs and expenses by 25%% 250
Develop revenue forecast reports for the quarterreports 50
Identify areas to reduce costs and increase profit margins by 30%% increase 300

Reduce customer churn rate and improve retention to support revenue growth

Reduce churn rate of SaaS customers to less than 2% in the quarter% churn 27
Review customer experiences in quarterly meeting and introduce customer-first cultureexperiences reviewed 500
Develop customer relationship management strategy to improve retention rate by 5%% retention 50

Evaluate, organize, and improve information systems across departments

Audit the current information system used company-wide within 5 weeksaudit 10
Recommend 3 changes in 3 key departments to improve information systemschanges 30
Develop and implement a centralized information system and database by the end of the quarterdatabase 10

Revamp IT budget for maximum efficiency while maintaining costs

Optimize IT spending budget and get approval for 3 projects with high priority projects 30
Provide 3 new IT budget updates and recommendations in key areas by end of the quarterupdates 30
Ensure department-level IT budget and technology costs are within 6% of overall annual budget% 60

Develop and implement a new program to improve information security

Conduct a security audit within 4 weeks to test performance of systemsaudit 10
Identify 3 vulnerability areas and implement an information security programprogram 10
Achieve industry-specific cybersecurity certification within three monthscertification 10

Build a superior Operations teams

Interview and hire an Operations Manager by the end of the monthnew hire 10
Develop the annual and quarterly IT strategies to align objectives of the operation team with other teams and the companystrategies 20
Ensure 100% of the team achieve Agile Certification by the end of the quarter% 1000

Improve alignment of quarterly marketing goals with the sales team

Develop and implement 2 workshops to increase alignment with the sales teamworkshops 20
Work with sales to define ICP, MQLs, and SQLs, and Identify scoring criteriacriteria identified 30
Conduct regular meetings with sales to achieve close rate of 30% of SQLs% close 300

Finish raising new capital for our growth needs

Achieve first to second VC meeting ratio of 40%% 400
Old investors reinvest a minimum of $6 million $ 0
Close an B-series funding round with a minimum of $10 million$ 0

Improve brand engagement initiatives to increase conversion rate

Develop content strategy and agree on 10 Initiatives for the quarterInitiatives 100
Identify 30 high priority accounts and develop engagement strategiesaccounts 300
Reduce spending by 30% across channels and marketing tactics% 300

Improve our new market opportunities decision making process

Analyze last new market entries and agree on 7 success criteriacriteria 70
Analyze and score at least 10 new market opportunities based on the success criteriaopportunities 100
Get confirmation from 2 outside company experts that the two top score market choices are the best onesconfirmations 20

Build a customer experience (CX) strategy to improve brand value

Evaluate and align CX strategy with the company’s value proposition% aligned 1000
Choose 3 CX tools to capture customer data and actionable insightsCX tools 30
Implement and ensure all team members are CX certifiedteam members 150

Understand the needs of our main customers to improve our relationships

Conduct phone interviews with 10 main clients to understand their preferencescalls 100
Based on the results comply an improvement plan that gets green light from 7 managersmanagers 70
Achieve agreement and satisfaction of all 10 main clientsclients 100

Become focused, aligned, and effective with OKRs and Weekdone

Achieve average weekly plans completion score of >60% across all teams% 610
Document key learnings through weekly team summaries for 13 weeksweeks 130
90% of people confirm in a poll that they have a practical understanding of OKRs% 900

Expand to European markets successfully

Choose the top country for the launch and sign a contract with at least 5 resellersresellers 50
Achieve an average order value of 50kaverage order 500000
Work closely with resellers and sell out all first orders within 14 (maximum 21) days% 1000

Operations OKR Examples for Processes

Improve internal document management system

All 7 teams agree and implement folder structures agreements 70
7 teams complete the move and consolidation of 100% of document to the new structureteams 70
Collect feedback from all users and over 80% responses are positive% 800

Improve MRP information management processes

On time delivery increases from 80% to 100%% 10080
Inventory stock error reduced from 10% to >3%% 310
Production efficiency increased from 40% to 60% of maximum capacity% 6040

Improve new contract management process to save time and avoid unnecessary bureaucracy

Review 7 sections of the standard contract to find any potential risks sections 70
Reduce time from contract negotiation start to making final decision from 7 days to 2 working daysdays 27
Resubmit 12 long-term contracts with documents exchange timeline improvements contracts 120

Improve the process of looking for new store locations

Add relevant photos to folders with 17 locations planslocation plans 170
Reach out to 5 previous tenants of the locations under active considerationtenants 50
Conduct full sanitary inspection in 3 locations locations 30

Improve our scheduling system to avoid being understaffed in peak business hours

80% of shifts have at least 6 employees on duty % 800
Reduce overtime compensation expenses from $3000 to $500 or less$ 5003000
Coach 5 managers on schedule planning best practices coach sessions 50

Operations OKR Examples for Teamwork and Well-being

Make the office a desirable place to work

Gather feedback from 80% employees on improvement ideas% employees 800
Solve top 3 problems identifiedproblems solved 30
Confirm improvements in discussion with 10 peopleconfirmations 100

Implement a Learning Management System to improve internal expertise

80% of employees watch at least 3 videos on the platform% 800
Develop 5 modules for the basic training program modules 50
Coach 17 employees on how to add new internal Wiki articles employees 170
At least 20 new Wiki articles are added and shared through internal channelsarticles 200

Operations OKR Examples for Risk Management

Implement a risk management process when choosing new contractors

Confirm the scope of work with 5 departmental leaders leaders 50
Finalize the process workflow (5 milestones): 1-analyze the risks, 2-research solutions, 3-confirm with the legal team, 4-present the workflow to the departments, 5-enforce milestones 50
Analyze risk occurrence patterns with 50 contractors in the past contractors 500

Operations OKR Examples for Cost Optimization

Formalize expenses planning process to save money by purchasing in bulk

Reduce the number of ad hoc purchasing requests from marketing from 80 per quarter to 2 instances (in case of emergency)requests 280
Negotiate discounted prices with 6 long-term vendors vendors 60
Save at least $2000 on recurring expenses this quarter $ 20000

Operations OKR Examples for Interdepartmental communication

Audit departmental meetings and engage in departmental daily routine to evaluate the quality of business operations

Audit 15 departmental meetings over the quarter audits 150
Get 150 anonymous survey responses responses 1500
Document daily FAQs for 7 teams teams 70

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