Become a strong design driven company

Become a strong design driven company
  • All 7 teams participate in the new guidelines presentation meetingteams 70
  • All 24 of our software page layouts have been updated based on new guidelineslayouts 240
  • All 7 teams have their public and sharable materials only with our designteams 70
  • Employee survey confirms that 90% of employees feel that we stick to our design more then before% 900

Promote our design team as the coolest place to work

Veli-Johan Veromann, Design Director at Weekdone

“Some of these OKR examples for design were our actual Objectives for the last quarter. Writing them down, and tracking their progress was definitely one of the things which made Weekdone great again. I hope they will help you and your team set and reach new goals in 2021.”

— Veli-Johan Veromann, Design Director @ Weekdone

If you have any good goals that every designer should have, write to me and I’ll add them here.

Promote our design team as the coolest place to work
  • Apply for external design competitions until we win at least 2competitions won 20
  • Achieve 5000 downloads with 2 open source design and UI/UX freebies downloads 50000
  • Conduct monthly designer meetups with 40 people attending on averageattendants average 400

Launch new, clearer landing page to drive action

Launch new, clearer landing page to drive action
  • Test existing landing page on at least 100 external usersuser tests 1000
  • Analyze test and previously reported feedback and agree on 10 biggest design issues to fixdesign issues 100
  • User-test page prototypes on 12 people and get 80% positive feedback% 800
  • New landing page increases call to action button clicks from 20% to 35%% 3520

Support Marketing with designed content that catches more attention

Support Marketing with designed content that catches more attention
  • Add infographics to our blog post and achieve 100 downloads per post on averageaverage downloads 1000
  • Update current ad designs to increase ad clicks from 11k to 20kclicks 2000011000
  • Redesign our e-book page to increase conversion rate of page views to downloads from 40% to 60%% 6040