Sales OKRs

Sales teams are working with numbers every day.

New sales, MRR, churn rate, amount of meetings or sales calls are business-as-usual metrics that almost every sales team keeps an eye on and sets targets to. Those numbers are KPIs or just metrics that help you understand how your team is performing.

What sales KPIs don’t give you is the understanding of what the team needs to improve. You want more sales but how are you going to achieve it? Is it a certain market that you have to focus on or do you need to improve something in your sales approach? 

Let’s introduce you to OKRs, a collaborative goal-setting tool used by sales teams and other departments to set motivating, ambitious goals with measurable results. The OKR method lets sales professionals set quarterly Objectives and Key Results to define how the success would be measured. The OKR method also includes Weekly check-ins to see how your daily efforts connect to the bigger picture.

See these sales OKR examples below to help you brainstorm OKRs for your sales team.

 

See Examples in OKR Tool

Sales OKR Examples for Revenue

Achieve profitability by reducing expenses
  • Reduce the paid subscriptions from $5000 to $2500 a month$ 25005000
  • Reduce outsourcing cold call services from $7000 to $2000$ 20007000
  • Increase team own cold calling activity from 100 calls to 1000 calls per monthcalls 1000100
Drive-up MRR to new levels by maximizing the value of current customers
  • Increase average subscription from 200 to $300 per month with upsells$ 300200
  • Increase the retention rate from 95% to 98% for the last 90 days% 9895
  • Talk to at least 40% of current customers to understand what we could offer more% 400
Grow our sales in Asia
  • Increase MQLs from Asia through cold calling from 200 to 400 MQLs 400200
  • Improve the sales process in Asia to increase SQL to Win in Asia from 25 to 35%% 3525
  • Increase personal contact ratio from 50 to 75% of SQLs in Asia% 7550
Grow our Corporate Global Business through increasing transaction value & retention
  • Increase closes with mid-tier package or higher from 50% to 80%% 8050
  • Increase the company average deal size from $300 to $400 with upsells$ 400300
  • Reduce churn rate from 10% to 5% for the last 90 days% 510
Improve the way we nurture relationships with potential customers at an early stage
  • Increase the number of second meetings booked from 10% to 40% on average% 4010
  • Improve the email response rate from 5% to 10%% 105
  • Receive at least 50% of lost deals replying to the “why not us” survey% 500
Achieve record revenues & profitability for the quarter
  • Hit quarterly revenue of $100,000$ 1000000
  • Start sales in 2 new countries countries 20
  • Achieve first quarter revenues totaling over $100,000$ 1000000
  • Increase gross profit margin from 23% to 54%% 5423

Sales OKR Examples for Prospecting and Initial Contacts

Build more and better rapport with prospects for sales opportunities
  • Identify 100 prospects with high potentialprospects 1000
  • Develop 5-touchpoint processes with personalized messagesprocesses 50
  • List 10 insights on customer journey from interactions with prospectsinsights 100
Kickstart sales process activity indicator improvements
  • Increase calls per salesperson to 6300 per quartercalls 63000
  • Achieve at least 315 demo calls per salesperson per quarterdemos 3150
  • Talk to at least 33% of online signups via a call% 330
Increase pipeline to new levels
  • Building a list of 1000 new potential customersprospects 10000
  • Convert 200 lead to MQLs through callsMQLs 2000
  • Conduct meetings with > 100 MQLmeetings 1000

Sales OKR Examples for Qualifying

Collect more accurate sales leads data to improve qualification
  • Qualified leads conversion >30% to paid% 300
  • Reduce needed data points collected from 10 to 5data points 510
  • Identify 5 best lead conversion channelschannels 50

Sales OKR Examples for Sales Pitch or Product Demo

Increase the quality of our sales approach
  • Have all (10) salespeople listen in to at least 3 product demos of other team membersdemos 300
  • All (10) salespeople complete best practices sales process training with 80% test score% 800
  • SQL to Win rate improves from 35% to 45%% 4535

Sales OKR Examples for Closing

Accelerate our sales cycle for small-sized business clients
  • Reduce the time taken from the free sign up to demo from 13 to 7 daysdays 713
  • Reduce the demo to accepting the proposal time from 10 to 7 business daysdays 710
  • Reduce signing time of the final proposal from 3 days to 1 day with digital signature days 13

Sales OKR Examples for Referrals

Strengthen our sales pitch by increasing high-quality sales referrals
  • Create 10 referral email templatestemplates 100
  • Increase Average Referral Count from 5 to 20 per monthcount 205
  • At least 70% referrals are positive and can be used in sales% 700

Sales OKR Examples for Strategic Partnerships

Grow sales through our channel partners
  • Recruit 30 new channel partners in Eastern, Central and Western geographiespartners 300
  • Onboard channel partners with 25 scoring > 80% on final testpartners > 80% 250
  • Each partner closes deals in total value of at least 50 000$$ 500000
Grow our sales in the Western region
  • Develop relationships with 50 new targets or named accountsaccounts 500
  • Onboard 10 new resellers that focus on the Western regionresellers 100

Sales OKR Examples for Sales Enablement

Make our CRM an ideal place for the sales pipeline analysis
  • Create 7 clear stages of sales cycle in our CRMstages 70
  • Get 5 different sales reports for 5 different countries within our CRMreports 50
  • Reduce time for preparing weekly sales reports from 60 minutes to 10 minutes via automated dashboardsminutes 1060

Sales OKR Examples for Resellers Channel

Expand our sales in the Singapore via local resellers
  • Successfully onboard 10 new resellers that focus on the Singaporian market resellers 100
  • Create 20 new named accounts per reseller on on the Singaporian market accounts 200
  • Close 10 new reseller deals with the deal value $10,000 in Singaporedeals 100

Need a simple online tool for OKRs?
Weekdone is the best OKR tool to learn, implement and track OKRs across your teams.
Professional OKR coaching included!

Try Weekdone as your OKR solution