E-Commerce OKRs

E-commerce companies buy and sell goods and services online through websites, mobile applications, or any other online platform. As this medium has become increasingly popular in recent years thanks to its convenience, ease of use, and global reach – companies in this sphere are turning to OKRs to align teams and measure business success. Take a look at some helpful e-commerce OKRs below.

 

See Examples in OKR Tool

Drive revenue growth and increase customer satisfaction for e-commerce business
  • Increase quarterly revenue by 15% through targeted marketing campaigns% 150
  • Improve customer satisfaction score by 40%% 8040
  • Reduce cart abandonment rate by 10%% 3242
Optimize website performance and improve user experience
  • Reduce website load speed to under 3 seconds seconds 35
  • Increase mobile conversion rates by 10%% CR 5040
  • Reduce customer complaints and support requests by 20%% 1030
Increase customer loyalty and repeat purchases
  • Launch a customer loyalty program with referral incentives and achieve 500 signupssign-ups 5000
  • Achieve a customer retention rate of 40%% 4025
  • Improve CTR and email open rates of e-mail campaigns by 15%% 8267

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