Digital Marketing OKR Examples

Digital marketers need to stay agile in their workflow as the internet rapidly changes, it’s crucial to stay “in the know” about new developments in the digital space.

Digital marketing teams should consider Key Results that help measure conversion rates, click-through-rates on campaigns, geo-targeting and segmentation, as well as quality of leads being brought into the company. OKRs help digital marketing specialists stay on track and focused on the most important company goals. Try our OKR writing assistant to test the quality of your Objectives and Key Results.

 

See Examples in OKR Tool

Digital Marketing OKR Examples

Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs)
  • Increase email marketing MQLs from 100 to 150MQLs 1500
  • Increase AdWords MQLs from 70 to 100MQLs 1000
  • Increase organic search MQLs from 45 to 50MQLs 500
Improve our presence on relevant review websites, forums and groups to nurture leads
  • Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average)mentions 60003000
  • Increase the number of published reviews from 10 to 50 on Capterrareviews 5010
  • Achieve 60+ demo requests from discussion forums & groupsdemo requests 600
Optimize core pages for visitor-to-sign-up conversions
  • Grow website main page visitors conversion by 7% % 70
  • Improve conversions on landing pages by 10%% 100
  • Improve page performance score from 35 to 90+score 9035
Increase the number of marketing-qualified leads (MQLs)
  • Increase MQLs generated from the webinars from 20 to 50MQLs 5020
  • Increase the views of the welcome-intent popups on the home page from 1000 to 3000views 30001000
  • Increase ebook downloads from 100 to 300downloads 300100
Implement gated content for lead generation and capture more MQLs
  • Generate 2000 new leads from landing pages with gated contentnew leads 20000
  • Collect 200 new leads’ emails via download forms on the gated contentemails 2000
  • Achieve 100 MQLs out of those who downloaded gated contentMQLs 1000

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