Create new and improved pricing for our product

Create new and improved pricing for our product
  • Increase Close - Win rate from 5% to 15%% 155
  • Decrease our sales cycle from 4 weeks to 2 weeksweeks 24
  • Improve our user retention from 30% to 45%% 4530

Discover our “Aha” moment

Discover our “Aha” moment
  • Receive survey responses from 30% of churned users% 300
  • 80% of new users adopt at least 2 key features% 800
  • Improve Day 5 retention rate from 20% to 40%% 4020

Generate more Marketing Qualified Leads (MQLs)

Generate more Marketing Qualified Leads (MQLs)
  • Increase email marketing MQLs from 100 to 150MQLs 1500
  • Increase AdWords MQLs from 70 to 100MQLs 1000
  • Increase organic search MQLs from 45 to 50MQLs 500

Gather customer feedback on product changes

Gather customer feedback on product changes
  • Conduct 12 in-depth interviews with existing customersinterviews 120
  • Listen in on 36 sales callscalls 360
  • Get 1000 surveys responses on customer satisfaction surveyresponses 10000

Activate user-testing of our content

Activate user-testing of our content
  • Talk to 10 external editors to receive feedback on our articles and infographicscalls 100
  • Conduct 30 face to face content testing and interview sessions with userssessions 300
  • Organize an online survey to rate our various content (min 600 answers)answers 6000